Monday, July 13, 2020

Business Spotlight

Getting Down to Business

We are all in a rush these days. We’re always running to a meeting (virtual, of course), running to finish a project before a deadline (from our home office), or running to set up all our children’s devices in time for their Zoom classes. When do we have time for personal or business development and learning? When do we have time for


What Is Amazon FBA And Why It Is Better Than Shopify

If you are starting a business selling physical products, you might be deciding between starting your own Shopify store or leveraging Amazon's global marketplace. While Shopify does offer a lot more branding potential and the ability to avoid having to compete on price against the fierce competition found on Amazon, the positives of selling


What Is the Best Investment You Can Make?

(Courtesy of Project Ezrah) If you were to ask Warren Buffet this question he would tell you that the best investment is in yourself.

About 30 people from our community recently joined in a Zoom call to invest in themselves. Project Ezrah hosted “Become a Gmail Master,” given by Seth Dimbert. Mr.


Apostille.net Continues Assisting Aliyah During COVID-19

An interesting byproduct of the coronavirus pandemic has been the 50% surge in aliyah applications, as reported early last month. Luis and Marta Massieu of Apostille.net have been, and will continue to be, there to assist those seeking to take this life-altering step.

The Massieus work closely


Rena Soclof Events Makes Beautiful Backyard Weddings

So you’re having a backyard wedding. Nothing to it, right? Like a barbecue, except with a chuppah? Not quite.

“There are so many details and moving pieces that go into a backyard wedding, more than a regular wedding,” said Rena Soclof, owner of Rena Soclof Events. “It may not be the


SYNERGY Keeps Seniors Safe

The challenge of finding aides for seniors can be difficult; the added stress of the current pandemic only makes this task harder. While some home health agencies are providing minimal support for their aides, and won’t take virus patients, SYNERGY HomeCare has gone in the opposite direction. They’re giving aides training and


Lessons From the Stock Market Meltdown and Recovery

Part 2

In last week’s column I explained why I believe that market timing as a strategy is a fool’s errand. By jettisoning one’s portfolio out of fear, greed or plain hubris, an investor quite often ends up regretting their decision. Market timing is a mistake in the category of questionable


Tales From a Budding Stock Market Investor and Social Media Aficionado

I invested in my first stock on November 27. I bought two shares in a small Bitcoin Trust (NYSE:GBTC) that was, at the time, trading at $9.54. That’s where my investing story begins, as a 14-year-old in his freshman year of high school.

I sold it at $12.01. I know, not a great return, but for my first


Business Analytics: All You Need to Know

Business analytics is everywhere. Even businesses that are not actively doing business analytics do some form of it without knowing it. Business analytics uses data to provide business insights. This is done through the proper collection and analysis of this data to come up with actionable objectives. Business analytics also determines which sets of data are important,


Meet Your Inner Artist With Virtual Paint With Me!

With the ongoing coronavirus pandemic, people across the world are quarantined in their homes and are looking to find new, creative ways to spend their downtime. A wide variety of businesses have popped up to help fill that void, including Bergen County-based Paint With Me!.


Survival of the Fittest

Many years ago, I spoke at a conference about how Jewish nonprofit long-term care facilities might not survive unless they changed the way they did business. I suggested that areas they needed to address included fundraising effectiveness, reimbursement formulas and the need to run pristine facilities that were all clean, innovative and


Elie Tanous Salon Offers COVID-19 Hair Care Solutions

The coronavirus pandemic has opened the door to many problems beyond the realm of personal health, one of which is hair care. In recent weeks, social media has been abuzz with people sharing videos of themselves receiving haircuts from, or giving haircuts to, their family members and others with whom they share living space. But