(Courtesy of JFCS) In connection with its new marketing, Jewish Family and Children’s Services of Northern New Jersey has adopted a new logo. Developed by HarrisonRand, a family-run agency based out of Hudson County, with input from staff and board members, it is a distinctive design that symbolizes how JFCS has continued to be a safety net for the community. It represents the comprehensive, integrated services that JFCS provides to the people of Bergen, Passaic and Hudson counties.

The different colored triangles in the logo’s Star of David mosaic represent each of JFCS’s four pillars of service: older adult services (medium blue), mental health services (yellow), food insecurity services (orange) and basic needs assistance services (light blue). For over 80 years, JFCS has been providing these essential services. Over the last eight months, it has seen a significant increase in need in the community, including a 230% rise in food pantry appointments and a 53% increase in Kosher Meals on Wheels requests. This new logo symbolizes that based on Jewish values, JFCS will be there for vulnerable seniors, individuals and families, no matter what.

In addition to the new logo, JFCSNNJ has embarked on a new marketing strategy, including plans for an updated, fresher website and a new tagline describing decades of commitment to “Empowering People. Transforming Lives.”