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Tuesday, January 25, 2022
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Five Email Marketing Tips to Power Your Marketing

According to McKinsey, email marketing is one of the most effective methods of customer acquisition. Here’s why: 91% of US consumers use email daily, 40% have more than one email account, and personal emails cut out the “noise” that’s popping up more often on social media feeds. I short, email marketing can be a personalize, direct

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Looking Through the Flames

When a tragedy happens, we say we have no words. We are momentarily speechless that something so terrible could happen. It becomes hard to think of what to say, and it’s impossible to truly express our grief. But I think that once the initial moments pass, it’s important for us to say something, whether as words of consolation

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Passover: The Parsley, Sage, Saltwater, and Time

Rocky Ralbag did not plan his pre-seder strategy wisely. He knew he had to find time to eat at some point on Erev Pesach afternoon, but he had been caught at work until late at an emergency planning session for an upcoming project, and the next thing Rocky knew, he had missed lunch. By the time he tied up all his loose ends before leaving

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Faith, Brooklyn, and the Power of Seven

“And on the seventh day, He rested.”

Seven.

“And on the seventh year, the land lay fallow.”

Seven.

For the Sassoon family, it was all about seven this past Shabbat: the seventh day of

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Five-Star Chrein

There are those of us who have expressed dismay at the amount of work entailed in making Pesach and the total exhaustion caused by just thinking about what must be done. We on the other hand always loved getting ready for Pesach. The anticipation of our children visiting, the planning of activities that could be done during the days of Chol

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A Never Ending Love Story

Two weeks ago, my wife, without telling me, wrote in The Link a beautiful love note in honor of our 50 thwedding anniversary. I will put it away together with the many hundreds of notes that she has written to me over the years. On the rare occasion, when she was going away for a trip, she surreptitiously left notes under my

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Questioning Single-Gender Schools

Part II of III

In most Modern Orthodox day schools, girls are permitted and/or encouraged to study Torah, yet at many schools, boys and girls have different curricula and texts for Jewish studies. That’s for elementary school. In high school, the numbers increase. TOSHBA sheets instead of

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Teaching by Example

While learning the laws of Shabbat with one of my classes, I encountered the following challenge: As important as it is to discuss the values behind and purposes of certain mitzvot, what happens when many details of a mitzvah don’t support its purpose (or at least not in an obvious manner)? I didn’t want my students to get the

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Pesach: The Great Search for Meaning

There is an old parable about a young man who lived in a corner of the world not often visited by “civilized society.” This man was arrested and, without the benefit of a legitimate trial, found guilty of having committed a crime. To send a message to the town’s residents, the man was sentenced to 20 years in prison.

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Mental Health and Recovery in the College Years

I ran the Recovery House at Rutgers for five years and also worked in the counseling centers in two locations. The center in Newark served a campus with 13,000 students and had four full-time clinicians and another six part-time ones. The New Brunswick center served a campus of 55,000 and had about 40 clinicians, most of whom were

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A Program for All of Frum Jewry Daf HaYomi B’Halacha Benefits – and Is Embraced – By All

Just several weeks ago, “the clip” of the Chofetz Chaim zt”lmade waves throughout the world. No matter your generation, no matter your background, if you are a Torah observant yid,you could not get enough of it. It sent a

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Dirshu – The Power To Unite

When I told my friends I was being sent to Paris to cover the Dirshu Daf HaYomi B’Halacha, Mishnah Berurah siyum - I saw a certain look crossing every face. How should I put this delicately? They were afraid.

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