Sunday, September 20, 2020

(Courtesy of KAYCO) When it comes to Passover, most rituals will never change—but that doesn’t mean your meals have to be the same old same old. Passover starts at sundown on Wednesday, April 8. That gives you just a few weeks to figure out how to take a tradition that’s been around for thousands of years and make it feel fresh.

KAYCO (www.kayco.com) and Manischewitz, two of the most trusted names in kosher food, are here to help. So is Kosher.com (www.Kosher.com), the premier website for all things kosher. These institutions keep a sharp eye on consumer trends in order to develop and launch exciting new products and recipes every year. That’s why, in today’s health-minded climate, the focus is on better-for-you options that inspire satisfying meals while also promoting physical well being.

Innovative Rollouts From KAYCO/Manischewitz


Skeptics take heart: gone are the days when Passover “substitutes” can leave a bad taste in your mouth. You’d never know that Manischewitz’s Gluten-Free Sicilian-style Pizza and Absolutely Gluten Free Stacked Potato Chips (available in three flavors) are kosher for Passover, let alone gluten-free! Then there’s dairy-free Gefen almond milk, perfect with gluten-free Gefen granola; “clean” non-GMO snacks like beet chips and carrot chips; and vegan 5-ingredient Freedom Bars for wholesome snacking.

You can even enjoy a sandwich during Passover this year thanks to rolls from No Way! It’s Gluten Free. The Tuscanini brand is introducing four varieties of all-natural sparkling seltzers with zero calories, bottled at the source and imported from Italy. And Heaven & Earth’s unique new veggie juice blends come in single-serve packs for nutritious refreshment on the go.

Admittedly, not all food trends are quite so virtuous. Go ahead and indulge in new finds like Manischewitz Cold Brew Macaroons in two varieties, coffee and earl grey (whaaaat?!), made from real tea and coffee.

Of course, some classics are perfect the way they are. This year Manischewitz reboots the packaging for everyone’s favorite horseradish, now in adorable mason jars you can put straight on the Seder table. They are also introducing handmade shmura matzo with a light, delicate texture—perfect for the traditional Seder.

Top Chefs Cook Up New
Vegan, Vegetarian, Paleo,
And Low Carb Seder Menus

Now that your pantry is stocked, it’s time to think about home-made meals. Kosher.com has hundreds of ideas for lightening things up. Here, hot off the presses, are Seder menus and recipes that are on trend for Passover 2020 from two of the channel’s most popular hosts: Rorie Weisberg (Living Full ‘n Free) and Esty Wolbe (Easy Does It).

Wolbe’s Passover 2020 recipes include a rich vegetarian shepherd’s pie topped with smooth mashed potatoes, easy chimichurri cauliflower “steaks,” low carb salami nachos and much more. Care to give Passover a healthy Mediterranean spin? Wolbe’s hearty braised lamb shanks and flavorful roasted eggplant, garnished with fresh pomegranate seeds, fit the bill.

Check out Weisberg’s vegan/vegetarian menu featuring such temptations as earthy celery root stuffed mushrooms, beautiful tri-colored root hash, creamy summer squash soup and more. For a Paleo/low carb menu that incorporates healthy fats and proteins, she offers an astonishing cream of chicken soup with almond flour matzo balls, savory cold brew rosemary marinated boneless spare ribs and a decadent dessert made with dates, cashew butter and cocoa that’s free of dairy and refined sugar.

Need more Passover recipes ideas? Weisberg also presents spiralized kohlrabi “pasta” with a bolognese sauce (set to air April 2, on Kosher.com) and celery root “bread”crumbs for healthier food options this Passover.