The store recently opened the world’s first Oreo Café, an IT’SUGAR kosher section and shop-in-shops.
(Courtesy of IT’SUGAR) IT’SUGAR, known for its over-the-top sweets, giant candy and humorous products, is excited to announce its all new shopping experience at American Dream, located in East Rutherford, New Jersey. The world’s first candy department store at three stories and over 22,000 square feet, now features the world’s first-ever Oreo Café, an immersive experience for America’s-favorite-cookie lovers.
The approximately 3,500-square-foot Oreo Café debuted on the third floor of IT’SUGAR American Dream this past summer and features a first-of-its-kind treats bar, where visitors can customize sweets or pick from a delicious menu of decadent, Oreo-inspired desserts. Oreo Café menu items include classic desserts with an Oreo spin such as the Waffle Sundae with baked-in Oreo pieces or the Oreo Cookies & Cream Cheesecake layered with Oreo cookie mousse, drizzled chocolate ganache and milk chocolate rosettes. Cookie lovers can also build their own unique “Twist Your Oreo” treats by first choosing a dessert base (waffle, ice cream sandwich, cone or milkshake) then picking from a variety of Oreo inspired toppings to make it uniquely theirs—with over 200 possible combinations. The Oreo Café also offers Oreo products and limited-edition Oreo merchandise for purchase including tote bags, branded apparel, home decor and more.
The Oreo Café will soon be under the supervision of the Kof-K.
“We are so excited to be a part of the world’s first Oreo Café,” said Jeff Rubin, founder and CEO of IT’SUGAR. “IT’SUGAR creates an environment that fosters the greatest feeling of happiness, allowing you to smile and laugh out loud without judgment. Our store at American Dream, with all its offerings, provides just that. At IT’SUGAR, it is not only about taste, but also about delivering a unique experience. This is a candy lover’s dream come true.”
The one-of-a-kind IT’SUGAR store greets visitors with a three-story-tall Statue of Liberty replica covered in over 1.5 million Jelly Belly jellybeans, symbolizing the freedom to treat yourself. Once inside, customers can explore the first floor’s centerpiece, an immersive lollipop garden filled with nearly 10,000 lollipops. Surrounding the garden is over 5,000 square feet of candy bins housing an endless variety of sweets.
The new IT’SUGAR kosher section showcases 35 bulk bins of kosher candy. The area also offers a large selection of kosher premium pre-packaged chocolate, gummies and kid-friendly novelty items, all certified kosher by the KOF-K.
The store’s hours of operation are Sunday from 11 a.m. to 10 p.m., Monday-Thursday from 11 a.m. to 9 p.m., Friday from 11 a.m. to 10 p.m. and Saturday from 11 a.m. to 11p.m.
IT’SUGAR is located in American Dream, at 1 American Dream Way, Space G134. For more information, please visit
IT’SUGAR is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings, LLC.