Customers can now create the perfect flower girl dress for their little ones in just minutes.
(Courtesy of Pegeen) It isn’t often that a company that has been in business for 40 years can say they are on the cutting edge of technology in their field. But Pegeen® is excited to announce the launch of their new and improved virtual dressing room called the Pegeen® Dress Dreamer™, a design tool which allows the user to see over 1.4 billion ways (yes, they calculated the number) to customize their children’s clothing using their mouse. Moms and brides can plan the children’s clothing, choosing the details and color combinations that brides value for their weddings from separate locations. “We were so excited about our virtual closet, we even announced it at New York Times Square.”
Developed in part to solve issues due to the pandemic, the Unity based, C# program was written and designed by Pegeen’s chief technology and lead engineer as a method to allow customers to choose color, sizing, skirts and sashes, bodices, sleeves and special trims like hand rolled, pure silk millinery flowers and “bling,” including rhinestones and Swarovski crystals. As an added bonus for those who need modest flower girl gowns, Pegeen allows for higher neckline changes that are standard with ¾ sleeves and long sleeves, a great relief for LDS or Jewish customers.
“It’s so important for the customer to better visualize the outfit they will be having the child wear to a wedding, communion or special event. This new feature allows you to virtually coordinate your flower girl and ring bearers’ attire,” said Pegeen® chief designer and founder, Marg Hyland. “With the click of a button, you’ll be able to sit down with your littlest bridal party members and show them on the screen how they will look on stage or walking down the aisle.”
But that’s not all. Pegeen® takes this a step further with the ability for customers to component shop and design their own dress, made in America, factory-to-consumer designs with delivery in weeks in over 260 colors of silk!
“My team brainstormed post-pandemic about what we could do to better bring our designs to our brides, ballet companies and Jewish customers looking for modest dresses for children. The pandemic shut the world down, and since we sell internationally we had to change the approach. So, we went to the drawing board to decide how best to make our designs come to life, even if we were to be closed to the public (for us, business really started again with weddings and ballet companies in July of 2022). The question became, how could the future look for us,” their project manager and chief technology lead, Theodore Frank, asked the team. “Then we gave our thoughts and ideas to Marg and, from there, as a designer, she spoke about her vision.”
“I am really proud that my engineering and technology lead was able to design something so far past my imagination of what I thought could be done. There will be additional add-ons soon, bodice overlays like alencon lace or special silk treatments, a VR version of our ‘store’ and a magic mirror which, when a customer visits our Design Studio, they can actually try on their creation by manipulating the items on the magic mirror. Our mobile version has or is about to be completed, but Unity programs work best on desktop as it is a powerful program. I never imagined that something so creative and so timely could happen. Disney Springs, look out – we’re focusing on you next.”
Yes, you heard right, it’s Hyland’s goal to open someday at Disney Springs and later, California.
While many companies try to use similar approaches so you can “try on” your outfit from multiple manufacturers or, in the case of store brands, where you can add items to your virtual closet from their collection, Pegeen® once again takes this a step further. The Pegeen® Dress Dreamer™ allows their customers to component shop, so to speak, designing their own dress using categories for bodices, skirts, sashes, trims and enhancements. Certainly no one in the industry does this and in the children’s wear industry a virtual closet of any type is unheard of. While others are waiting for such concepts to mature, Pegeen® is forging ahead, bringing the concept to customers now. As far as Pegeen® knows, there has not been movement in their area to use such an idea. Moreover, because Pegeen® is a manufacturer and not just purchasing goods to sell, these are factory-to-consumer custom designs with delivery in just weeks, not months!
In addition to the Pegeen® Dress Dreamer™, brides and moms can be inspired though a feature on the website called “What Others Have Done.” They can also look under their Flower Girl Dress Gallery, Testimonial and Real Weddings, Weddings by Color, and literally 20,000 or so images of real events. In this way, the customer can see the vast variety of unique combinations of styles and colors that Pegeen is well known for. Most importantly, Pegeen® has made it easier for brides to place their online orders with their Live Chat or phone lines that are open every day from 8 a.m. to 10 p.m. and the addition of “Pegeen® Dress Dreamer™.”
“We like to brag that when you chat with us you are dealing with a designer, not just a sales representative.”
For more information, visit pegeen.com® or call 407-928-2377.