The fashion industry has discovered that modest dressing, which can be beautiful and stylish, is an interesting niche. But for Orthodox Jewish women, it’s not just a trend that can go or stay—it’s our life. Several enterprising women have developed their own modest fashion brands in recent years. They have been

At Emporio in Teaneck, Marketing Director Sam Rappaport gave me a tour of what’s new in fall/winter fashion for men and boys. Dressing up is back in style, as we return to the office, shul, school and simchas. For weekday wear, the WFH sweatpants are gone but the comfort we got used to is being infused

Yael Buechler couldn’t be happier about the success of the matzah pajamas she created earlier this year. They were a success with children and adults, even worn by the Maccabeats in a music video. Families are telling her that their kids took them to sleepaway camp over the summer and are still wearing them—at home and at

The glorious colors of fall are not on the trees yet, but they are showing up now in fashions for girls and women. The pastels of summer are giving way to rich green, muted olive green, camel, rust, brown and blue. Plaid is making a comeback. Always popular, black is fresh for the season in new silhouettes and

As we bring in the new year, we are so thrilled to welcome some new faces at Sari’s Wigs. Together with a job coach, we will be having some of the girls from the Sinai program, located at Ma’ayanot Yeshiva High School for Girls, intern with my staff and me. We are looking forward to giving these girls the confidence and ability to learn

Omer Cikot opened Moda Jasmine Boutique in Bergen Town Center in June of 2021 for the community of women who wear stylish but modest fashion. Word of mouth is bringing in women who hear about the large selection of longer skirts and dresses that have the necklines and sleeve lengths they’re

While we’re still in the heat of the summer, it’s easy to forget that Yom Tov is just around the corner. If you’re thinking of trying a new look for the new year, now is the time to pick one out, and book your appointment ASAP! Here are summer 2022’s hottest haircut trends. Whether you want to go

Whether you want a stylish way to cover your hair or just protection from the sun, take a look at summer hats. Straw hats can be whimsical or elegant. Wear a fun design for your errands or a classier look for shul and simchas, even when the sun goes down. Baseball caps have moved into the fashion space,

Fitness is Fashionable

Nikki Sadek London is on a mission to change the face of the wig industry by making it more accessible to consumers who invest a lot of money for a perfect look and a comfortable fit. Her goal is to empower women to take their wig issues into their own hands and give them the confidence to

The Promenade trade show has grown into a popular event for modest fashion brands to show their upcoming collections to retail buyers who cater to frum women. Held on April 27-28 at the 2-million-square-foot Bell Works in Holmdel, New Jersey, the show drew over 36 brands and 100 retailers from across the

The American Dream Mall in Rutherford has become a family favorite destination for its attractions, but it is also the place to shop for casual, work and special occasion outfits. In September 2021, Saks Fifth Avenue became the anchor for The Avenue, a wing of shops with luxury women’s