Thursday, December 02, 2021

One-of-a-kind wellness brand recognized for its unique innovation in the kosher marketplace.

(Courtesy of Morre-Tech) Good Rāz (pronounced “Good Rays”), a wellness brand offering one-of-a-kind Vitamin D3 Drops, has been recognized as a winner of Kosherfest’s New Product Competition in the Health & Wellness category. The competition honors the best new products, trends, and innovation in the kosher sector across food, beverage, lifestyle, and wellness categories.

Kosherfest is the world’s largest and most attended kosher-certified products trade show, showcasing food trends and innovations in the kosher-certified food & beverage industry. From chain supermarkets to corner groceries, foodservice establishments to caterers, every kind of kosher decision maker flocks to find opportunity and inspiration at Kosherfest. The prestigious New Product Competition is judged by a panel of kosher industry experts, buyers, and chefs, all of whom judge products on quality, packaging, pricing and marketability.

Good Rāz is proud to be ranked among several other unique and innovative brands that are new to the kosher space this year. Good Rāz’s Vitamin D3 Drops are a one-of-a-kind, quick-absorbing supplement designed to be easily added to any food and beverage without altering the taste or texture. Unlike other oil-based or hard-to-swallow vitamin D3 supplements, Good Rāz features a unique water-soluble, no-stir formula that absorbs quickly to help support immune health*, a positive mood*, bone and heart health*, and more. It is these benefits and more that allowed the brand to rise to the top and claim the spot for Best New Product in the Health & Wellness category at this year’s Kosherfest conference.

“We are honored to be recognized as a Kosherfest New Product Competition winner, as Good Rāz aims to bring consumers maximum benefits with each and every drop of our Vitamin D3 supplement,” said Len Glass, Chairman and CEO for MORRE-TEC Industries, Inc., the family-run parent company of Good Rāz. “It was important to us to make it easier for consumers to tap the powerful benefits of vitamin D3 while remaining a kosher-certified product, and that is exactly what we did with our new Vitamin D3 Drops. We are grateful to the expert panel of judges at Kosherfest for recognizing the hard work and innovation we have brought to the kosher wellness market and are excited for what is to come next for the brand.”

The Kosherfest New Product Competition winners were celebrated during the trade show on November 9 and 10 and will be recognized in the Kosherfest New Product online gallery. Additional 2021 award winners include brands such as Fiber Gourmet and Setton Farms, as well as other well-regarded brands from a variety of CPG categories. View the complete list of the New Product Competition winners here: https://www.kosherfest.com/new-product-gallery.

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