Saturday, December 05, 2020

If you are looking for a reliable and experienced insurance agency, Gross & Company has certainly stood the test of time. Established in 1925, the company is currently run by fourth generation family members who are dedicated to continuing the customer service ethic that was started 90 years earlier by William Gross.

Gross & Company is an independent insurance agency selling all types of insurance policies for residential and commercial clients with one common denominator: excellent customer service. Judah Gross, who manages the business alongside his father, joined the firm in 2005 and recently relocated the office from its original home in Manhattan to a newly renovated space in Passaic.

“We are a brokerage firm that works for the client, not the insurance company,” said Judah, who prides his firm on providing a more personalized level of service than the average insurance agency. Working with a carefully selected group of insurance companies allows Gross & Company to be more selective when choosing where to place a client’s policy. And, should a client have a loss, they will always follow through to make sure fair, prompt payment is received.


Estee Gross, Judah’s sister-in-law, is the primary point person for homeowners and automobile insurance, two policies that most people will require at some point in their lives. Estee specializes in understanding each client’s circumstances so she can recommend the best policy to suit their specific needs. “I will never compromise on the value of an insurance policy,” she said. She doesn’t believe in cutting corners to save premiums. “First and foremost I am selling an insurance policy to protect the buyer.”

There is a well-known saying within the industry that “needing insurance is like needing a parachute. If it isn’t there the first time, chances are you won’t be needing it again.” Judah couldn’t agree more. “Too often we find that clients don’t have a real understanding of what sort of coverage they need,” said Estee, who together with Judah stresses that getting homeowners and automobile insurance right the first time is essential.

“Getting honest advice on how much coverage you need to replace your home in the event of a fire will enable you to rebuild your home the way it was,” said Judah. He added that being underinsured may be cheaper short term, but will cost a lot more down the road in the event that you need to file a claim.

With competitive pricing, Estee always has her client’s best interest in mind. “If someone has an existing policy that gets the job done, we say so,” she said. If there is room for change or improvement, Estee will offer an honest and guided alternative. “When you sign with Gross & Company, it’s not like calling an 800 number and getting a random representative on the line. I practically have each of my client’s policies committed to memory.”

For a no-commitment quote on homeowners or automobile insurance, please call  973-779-4040.

By Andrea Nissel