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Monday, July 26, 2021
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The combination of feature-rich inventory and increasingly shrewd buyers means selling a house needs something intangible—it needs to stand out.

But “standing out” doesn’t reveal much about what a seller can do to maximize buyer interest in the home.

Compass Concierge hopes to change that. Our team has developed a formula that makes standing out straightforward.

You don’t need to throw money at the wall. Instead, you can rely on the expertise of a professional to help you navigate which home improvements will make your house stand out— painting floor repair, decluttering, landscaping, kitchen and/or bathroom upgrades. The result? A higher selling price and fewer days on the market. The upfront cost? Nothing.

How Compass Concierge Works

Value is subjective. At Compass Concierge we’ve analyzed the primary features that buyers perceive to provide the most value. With this data, Compass Concierge’s sole purpose is to elevate your home’s value by focusing on improvements that make your house more appealing to buyers.

Our process begins by discussing your needs, deciding which upgrades are necessary, getting vendors to complete those upgrades and then … listing your home!

As a seasoned professional, I oversee the entire process, making it simpler to navigate.

1. I will work together with you to decide which services can increase your home’s value the most and set an estimated budget for the work.

2. When you’re ready to start, I will be by your side as you engage vendors and commission work.

3. Once the transformation is complete, your home will go on the market.

4. You’ll pay for the services when one of the following happens: your home sells, you terminate your listing agreement with Compass, or 12 months pass from your Concierge start date.

The Benefits of Using Compass Concierge

1. Get Expert Advice on What Upgrades Your Home Needs

Selling a house begins with the buyer and not the seller.

What are buyers looking for, what features do they want in a house? Answering these simple questions is the foundation to making sensible yet impactful choices that increase your home’s value.

However, unless you have years of relevant real estate experience, knowing the answers to these questions can be challenging.

Using Compass Concierge, you rely on brokers who understand the market from the buyer’s perspective. Brokers with the expertise allowing them to walk into your home and point out the faults and flaws buyers will notice. Having access to this insight means you can position your house to become the only reasonable choice for buyers.

2. Maximize the Value and Competitiveness of Your Home

The market is constantly fluctuating. Today it may be a seller’s market; tomorrow, things change.

Regardless of the market’s conditions, a buyer’s motivation remains the same—pay as little as possible for the ideal home.

As a seller, it’s your responsibility to navigate the fine line between getting the most desirable price and not spending a fortune to achieve that.

The best way to do this is to highlight your home’s best features, targeting your improvements so that buyers see the value in your house. With targeted improvements and market-ready staging, you can give buyers the perfect experience of your house, making it more captivating. By being memorable—for all the right reasons—buyers are inclined to make higher offers more frequently.

3. Reduce Your Exposure to Risk

As a seller, the benefits of home improvement are undeniable. But the minute a real estate broker mentions what changes you need to make to your property, the first thing you’ll think is, “What is all of this going to cost me?” With Compass Concierge, you don’t need to put in a cent. Compass Concierge recoups the cost of the upgrades either when the property sells through a Compass broker or if you decide to terminate the listing agreement.

However, you still have complete control over what improvements are done to the property and the cost thereof.

Essentially, you get all the rewards with none of the risk, and we get to sell your house faster, and at above-asking-price.

4. Navigate Hiring Vendors Alongside an Agent

If anything, your house is your pride and joy. Selling it can be an emotionally taxing endeavor. Home improvements, while necessary, are just an additional burden. You don’t want—or need to—spend every available minute dealing with contractors to upgrade a home you no longer intend to reside in.

I know this, and work alongside you every step of the way, helping you find, vet and select the best vendors, from painting, to landscaping, staging and cleaning.

5. Sell Above Asking

All these benefits lead to one thing: a higher selling price.

Yes, it may take a little longer to list, but the end justifies the means. Because what we’ve learned is that when you focus on making your house buyer-friendly, buyers respond in kind and start pulling out their checkbooks and making serious offers.

As a Compass Concierge broker, I ensure that you experience the Compass difference: selling your house faster and possibly above the asking price—something other brokers can’t promise or do. We invest in the initial changes because we know the payoff will be significant for both of us.

54%: The percentage of homebuyers willing to pay more for hardwood floors

$400: The potential return of every $100 you invest in staging your home

53%: The percentage of sellers’ agents who say staging decreases a property’s time on market

Source: National Association of Realtors, 2019

As a seller, when listing your house with my team, you don’t have to wonder what more you could do to sell your property or stress about the selling process; we share the responsibility with you, and the results have been nothing short of amazing.

To learn more, visit www.compass.com/concierge/levy-tewel  or call me 201-477-0117.


Levy Tewel is an associate real estate broker and team leader of the Tewel Team at Compass, helping sellers and buyers in Bergen County and New York City, with nearly a decade in the business, and over 1,000 closed transactions. Levy can be reached at 201-477-0117, [email protected], www.TewelTeam.com.

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