Over the past few years the Jewish world has seen a steady growth in people expressing interest in and making aliyah. The Jewish Agency reported last December that, since the start of 2020, they received 160,000 inquiries about aliyah and had opened roughly 41,000 active files, which was twice the number opened in 2019. All told, more than 20,000 people made aliyah in 2020, despite the upheavals of COVID-19 that made the entire process more complicated.
In a report to the Israeli Knesset’s Committee for Immigration, Absorption and Diaspora Affairs in July 2020, Jewish Agency Chairman Isaac Herzog predicted that 250,000 people would make aliyah within the next three to five years. If 2021 is any indication, the rate of immigration continues to increase; the Jerusalem Post reported on Oct 10 that in the first three quarters of 2021, 20,360 people made aliyah, compared to 15,589 in the same time frame in 2020.
One shrewd Israeli firm watching these trends, and positioning its clients to provide meaningful assistance to Americans seeking to make aliyah, is International Marketing & Promotion (IMP). In conjunction with Arutz Sheva, Africa Israel and Shadareim, IMP will hold “The Great Israeli Real Estate Event” on Sunday, November 14, 11:00 a.m.-6:30 p.m., at the Williamsburg Hotel in Brooklyn (at 96 Wythe Ave).
The event is designed to provide potential olim and investors with all they need to know about acquiring real estate in Israel. The event will bring together Israeli lawyers, mortgage consultants, aliyah advisors and other experts, who can advise attendees about apartments and buildings, assisted-living residences, mortgage loans, moving your assets, aliyah consulting, communities of interest, legal concerns and more. Special attention will be devoted to Anglo communities in Jerusalem, Tel Aviv, Raanana, Beit Shemesh, Modiin, Givat Shmuel, Gush Etzion and others.
For over 35 years, IMP has been helping companies, particularly in Israel, move beyond their natural geographic and linguistic reach. Based in Jerusalem, IMP is a marketing force spanning the entire publication spectrum, mainstream as well as Jewish, from the New York Times to the Jewish Chronicle. IMP’s in-house technical and creative teams take the meaning from your message to create campaigns that speak directly to your target audience.
IMP includes amongst its continuing clients Nefesh B’Nefesh, Tnuva and the town of Ramat Givat Ze’ev. It is both well regarded for its understanding of American Jewish concerns and well positioned to help Israeli companies speak to the perspective of United States citizens seeking to establish roots in Israel. According to Gidon Katz, the primary organizer of the event and a partner in IMP, “The Great Israeli Real Estate Event” is intended to primarily serve two groups of American Jews: (1) people who plan to make aliyah and buy a property to live in and (2) people who seek to acquire a second home in Israel or to make a good investment in real estate there. He pointed out that “the Israeli real estate market is always on the rise” and there is “no minimum asset level required at all” to acquire a property there. Katz also shared that the event will include companies serving those seeking senior-living opportunities. These options will be ideal for people who want to live in an English-speaking environment in Israel and “don’t want the hassle of running their own household.”
To register for this free event, please go to realestateisrael.org. The topics of the different presentations at the “The Great Israeli Real Estate Event” will be published closer to the event and shared with those who are preregistered.
By Harry Glazer