Akiva Futter’s journey from software development to founding a cutting-edge resume consultancy, Revamp Rezy, was anything but linear, but it was entirely intentional. His background in tech and product management, along with a deep empathy for job seekers, collided to create a service helping candidates break into the interview room.
“I started working in Israel in the tech sector as a software developer,” Futter recalled. “Pretty quickly I transitioned into being a product manager. And I was working as a product manager for over five years prior to this endeavor.” But his pivot into resume consulting emerged from a mix of personal experience and perfect timing. “Around the time that AI came out, I started thinking about opportunities to use it to build new products. And it was just a rough job market out there. I know how difficult it can be not just to find a position, but to even know where to start.”
Futter began noticing patterns in how he structured his resumes that consistently got him interviews. “I realized that the things I was doing with my own resume could help other people in their journey. And what those things really were was bringing a product manager’s sensibility to what a resume is.”
He explained that most people think of a resume as a way to “put your best foot forward,” but Futter flipped that perspective. “In product management, we always say: first start with the problem, then build the solution. So I asked, who’s the user and what’s their pain point? When you’re applying for a job, HR is the user — and they have a pain point. They need to hire someone.”
This mindset became the foundation of Revamp Rezy: resumes engineered like products to solve a hiring team’s specific needs. “The focus needs to be about highlighting experience that answers the question: How am I going to move your business forward?”
“I sat down with HR representatives and talent acquisition people to understand how they read a resume: what they look for in a document in terms of the content and the design. And the average HR person gives a resume no more than 10 seconds,” Futter said. With this insight, he developed a system that is optimized for both human and algorithmic readers. “Every little advantage you can build into the page can be helpful. If you know where their eyes go on the page and what they’re looking for when their eyes land there, you can structure the content accordingly.”
Additionally, since HR representatives often have not worked in the role they are hiring for, Futter noted, they are simply looking to match the resume with a rough list of requirements from the employer. “The critical part is that the resume needs to inhabit the mindset of the HR person,” he said. “How did you move your business unit forward? That’s a universal language. Whether you’re in sales, social media or software development, if you can quantify your impact, you give them something they can understand and value.”
Futter’s work with clients began with a product discovery-style session, an in-depth, exploratory conversation designed to uncover those hidden metrics. “People often don’t realize the value of what they’ve done. My job is to dig for those nuggets. Once I have that information, I use proprietary software I’ve written to build the resume with the right content, layout and language to match how hiring teams read,” he explained.
While Revamp Rezy started with automated solutions, Futter found that working directly with people was a far more fulfilling process. He also realized that personal interaction allowed him to capture the nuance of someone’s career in a way automation could not. “I could’ve built a full- fledged AI solution,” he said. “But I realized that before investing time and energy into that, I should validate the business hypothesis, hands-on, with real people. And I actually fell in love with that process.”
AI still plays a supporting role in his workflow. “I use AI to streamline, not to write. I’ll come out of a consult with five to 10 pages of notes, and AI helps synthesize that into something more manageable, which I then feed into my software. But all the writing and structuring — that’s me.” The result is what he calls a “modular resume” — a strong foundational document that clients can easily tweak for each job listing. “Most people complain that customizing a resume for every job is exhausting. But the resumes I build are built for that. It becomes a very quick and intuitive process.”
Futter’s clients are based in the United States, Israel and the United Kingdom. While he started with the tech sector, he has more recently branched out to additional sectors and verticals. “Companies in similar verticals tend to hire for similar roles and run similar processes regardless of location. There are slight design tweaks. like formatting nuances, but the core principles translate.”
Futter’s journey from coding in the Israeli tech sector to sitting with job seekers and helping them to rethink their professional impact reflects not just a shift in career, but a shift in mindset. At Revamp Rezy, a resume isn’t a list of responsibilities, it’s a carefully engineered product designed to capture the attention of those reading it.
As job seekers continue to navigate an evolving market filled with automation, applicant tracking systems and intense competition, Revamp Rezy offers a refreshingly human touch paired with tech-savvy precision.
“Ultimately,” Futter said, “it’s about helping people tell their story in a way that lands. That’s the power of product thinking and a well-built resume.”
Rachel Abramchayev is the assistant editor at The Jewish Link.
