(RKYHS) The RKYHS Sports Management Club has been busy lately! The club visited MetLife Stadium for Jets Sports Business Day where students got to see the inner workings of the NY JETS organization. Students rotated to different stations where they heard from representatives from a variety of different departments within the organization. They heard from community relations, analytics, ticket sales, fan entertainment, advertising, game day operations and corporate sponsorship. The students had the special opportunity to hear from JKHA parent and alum Jessica Blank Zeffren (JKHA ‘03 /RKYHS ‘07), director of marketing at the Jets who discussed marketing strategies they use for different populations. Students were inquisitive and asked the speakers insightful questions about the business of sports. The members of the Sports Management Club also had the opportunity to tour the locker room and field.
Earlier in the week, Daryl Slater, Giants and Jets beat reporter at The Star Ledger/NJ.com came to speak to the Sports Management Club. Students enjoyed hearing his inside look as a sports reporter and at the role of the media in the NFL.