New Rochelle—Parents of young girls ages 5–14 who want their kids to look chic in swimwear but want more coverage choices should look no further than HydroChic (www.hydrochic.com), the swim and activewear company that offers more modest styling options for young girls, as well as missy & plus-sized women.
Now HydroChic offers the same great coverage, sun protection and chlorine resistance for young kids and “tweens” as it does for the grown-up set. Says HydroChic co-founder Sara Wolf, “The vibrant, young swimwear line champions affordable fashion swimwear for the style-savvy girl who wants more coverage, either for greater sun protection, modesty or just personal taste.”
As the parents of young daughters themselves, HydroChic co-founders Sara Wolf and Daniella Teutsch appreciate the challenge of finding age-appropriate swimwear for pre-teens that’s fashionable but not skimpy. So they decided to capitalize on the success of their swimwear line for adults, offering fashion and fit combined with the coverage that both kids and their parents will enjoy.
The trend toward more modest fashion coverage among the teen set is gaining momentum. Recently a 15-year-old started a campaign on Change.org, pleading retailers to offer more modest fashions. And retailers are listening, because both teens themselves and their parents are driving the market toward more modest options.
HydroChic for Young Girls offers a variety of fun styles including short- and long-sleeve options, rash guards and swim skirts with attached shorts available in mix-and-match color choices in solids and prints. Girls swim and sport bras are also available for separate purchase.
Just like in the collection for grown-ups, HydroChic offers meticulous attention to detail, extra features including hidden zipper pockets and lightweight, fade-resistant fabrics for young swimmers. Prices start at $78 for a two-piece set.
HydroChic is available at select stores throughout the US, Canada, Australia, South Africa and Israel, and online at www.hydrochic.com.
HydroChic, LLC. was co-founded by Daniella Teutsch and Sara Wolf, and launched in May, 2008. The idea came to them one day at the Jersey Shore as they watched women of all ages slather themselves with sunscreen and pull sloppy men’s t-shirts over their traditional bathing suits to protect their skin from sun damage. They knew that more fashionable coverage options were missing in the swimwear market. Only then did they realize how many other women were searching for the very same swimwear solutions. HydroChic is based in New Rochelle, NY.
