Cedar Market in Teaneck now sells UrbanPops, the increasingly popular ice pops. The delicious desserts are made in Brooklyn from all sorts of fruits, including regular and premium flavors.

The menu of flavors is constantly changing as UrbanPops toys with its menu to give customers something new each week. Cedar Market is UrbanPops’ exclusive retailer in North Jersey.

“Ahhhhhhh,” commented Instagram fan Ruthy Bodner upon learning the news. “So exciting!” wrote another. Some customers were even tagging their friends in a digital huddle on Instagram, plotting which flavors to purchase for Shabbat.

“The reaction has been phenomenal,” said Eli Langer, chief marketing officer at Cedar Market. “From the moment we announced the news people have flooded our social media accounts, as well as our store, to learn more and get their hands on the ice pops.”