On Thursday, Jan. 30, Tamar Major and Beth Katznelson, leaders of the Yad Vashem USA Foundation, joined Yad Vashem Chairman Dani Dayan in Manhattan for the official naming of “Yad Vashem Way” at 67th Street and 3rd Avenue. Coming just days after International Holocaust Remembrance Day, this meaningful tribute was attended by elected officials, community leaders from New York City and Holocaust survivors, reinforcing the urgent need to preserve memory and educate future generations.

The placement of this sign serves as a powerful reminder, encouraging passersby to Google “Yad Vashem,” learn about the Holocaust and its atrocities, and ensure that history is never forgotten. In an era of rising antisemitism, this initiative underscores the importance of vigilance and education—because “Never Again Is Now.”