Peloton recently held their first ever “Jewish Home-Rider Invasion” (HRI). Peloton is a technology company that manufactures innovative exercise equipment. In 2015 they released their indoor cycling bike, which saw sales skyrocket in 2017. Just this past June, they released a treadmill, which hopes to see the same breakthrough in the exercise world.
What makes Peloton so unique is that it enables gym-goers to experience the intensity and experience of a typical spin class without having to schlep to the gym, and to exercise whenever they like. With the bike’s large computer screen, which is attached to the equipment, it streams over 12 live cycling/tread classes every day into your home. The cycling and tread studios are in New York City, all the classes are both recorded and live and they can be taken live in the studio or at home, and even on demand! The on-demand library has over 10,000 classes to choose from. The classes vary in time, instructor, music genre and difficulty.
Besides the exercise content that Peloton offers, there’s a social media community that drives Peloton and its members to keep riding. The “Official Peloton Rider” Facebook page has over 100,000 members and it’s constantly active. Due to the crowdedness in the main group, multiple specialty groups/pages have been created. For example, the Peloton “Heart-Rate Tribe” the “6 A.M. Tribe,” and many more. Last year, I was interviewed for the Peloton Podcast, The Clip Out. I spoke about why Peloton is so amazing, from an Orthodox Jew’s perspective. The ability to work out in the privacy of your own home and on your own time is more than just a “convenience” for an Orthodox Jewish woman. Not having to worry about dressing appropriately, covering your hair or finding time to get to the gym is a game changer for many moms (and dads) out there! At the end of the interview, the idea came up to start a Facebook page for Jewish riders. That night, I created the “Official Jewish Peloton Riders” page, and we’ve grown to over 400 members this past year!
Since our page has many active members, the group was interested in having a “home-rider invasion,” which is when all the “home riders” come to the NYC studio and do a class together, live in the studio! We had members come from all over to meet in person and ride together. We all had ordered t-shirts, which read “Peloton” in Hebrew, and we showed our “Jewish Pride” by riding all together. I believe it was a great kiddish Hashem and I feel proud to represent the Jewish nation in a very positive light.
Podcast: Link-http://www.theclipout.com/14-kevin-hart-rate-training-plus-an-interview-with-sophia-mirwis/
By Sophia Mirwis
�Sophia is a certified spin and group fitness instructor who currently works at Retro Fitness in Hackensack. Sophia and her husband, Isaac, are parents to new baby Shira Mirwis (6 months!). Sophia is in Queens College finishing up her degree in psychology.
