Teaneck—Direct Line Carpets II, a new family-owned carpet and flooring store, formally opened on Cedar Lane near the intersection of Palisade and Cedar, early last week. The store is the second branch of a 27-year-old family-owned business and is being run by Nathan Rosenberg, the son of founder Abraham Rosenberg.

Nathan, a Teaneck resident, studied at the local Yeshivas Bais Mordechai (Yeshiva Gedolah) of Teaneck. The Rosh Yeshiva, Rabbi Eliyahu Roberts, was present at the opening event to put up the store’s mezuzah and give his former talmid a bracha for success in the new location.

The store represents northern expansion for the Howell-based business whose main operation serves the Lakewood area. Direct Line Carpet II currently installs well over one million feet of carpet and flooring each year. They supply, sell, and install all types of flooring including different grades of carpet, hardwood, VCT Tiles, and laminate. The Teaneck store will have has dozens of installers who can handle virtually any size job.

According to Nathan’s father, Direct Line II has an excellent reputation and hopes to continue that tradition in the Northern NJ/Teaneck area.  The hours for new store will be Monday – Thursday, 11-5, and Fridays from 11-2.  A formal ribbon-cutting ceremony is being planned in the next few weeks.  Please feel free to contact Direct Line II with any questions by calling Nathan Rosenberg at: (732) 779-7151 or via email at: [email protected]