April 9, 2024
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An App Exclusively Tailored for Jewish Women

(Courtesy of Yomm) New York City native Robin Reiter was selected as one of the dozens of Jewish women from around the world to share their story on Yomm, a website and complimentary app launched by the Momentum organization.

Momentum, a global movement for Jewish mothers, recently launched its first mobile app and complimentary website exclusively tailored for Jewish women in an effort to create the world’s largest social network for the demographic.

Yomm—which translates to “day” in Hebrew—offers Jewish women worldwide a daily chance to reflect, learn, and “check in” individually with other Jewish women around the world.

In interactive journeys, women immerse themselves in high-value, original videos, audio and readings from thought leaders including actor and activist Noa Tishby, Jewish educator Zohar Raviv, and psychologist and bestselling author Kelly McGonigal. Women can dive into topics that speak to them, including well-being, spiritual growth, Israel and taking action.

In her video, Reiter recalls not being a maternal person growing up and “not really dying to meet this kid” while she was pregnant, before her therapist told her that she should “trust biology.”

“I remember the moment where I felt this incredible bond with him,” Reiter said, adding, “I think the best way for me to give back is to raise a child who is upstanding and has the same Jewish values and virtues that I do, so that he can go on to be a great husband, a great father and a great Jewish man.”

By providing women with interactive journeys that touch on the communal, spiritual and social, the app encourages Jewish women, and particularly mothers, to “switch off the busyness of the outside world.” The “journeys,” or tracks, are centered around discovery and learning; connecting with a global community of Jewish sisterhood; exploring Jewish wisdom and traditions; and cultivating a sense of gratitude and meaning throughout one’s day.

Women can embark on each journey solo or with others, directly messaging each other to share their takeaways and embark on the journey with others or on their own. In Yomm’s innovative “Soul Full” feature, users are invited to discover new facets of blessings where they can curate their own personalized prayer collection and open the door to meaning, inspiration and spiritual growth.

The app was created by Momentum, in partnership with the Mayberg Foundation, the Israeli Ministry of Diaspora Affairs, Debra and David Magerman, and Momentum Canada.

By working in tandem, Momentum’s app and website enable women from around the world to dive into inspiring Jewish learning, spark real conversations and genuine connections, and ultimately bridge the distance between each other.

“The magic of the Momentum journey where Jewish women from all over the world meet in Israel to uncover something deeper about themselves and their heritage is now finally available on your phone,” said Lori Palatnik, Momentum’s founding director. “Whether a woman has already embarked on our in-person experience or is only just getting acquainted with us, Yomm provides them with the ability to continue to grow in their individual, spiritual and communal journey while virtually connecting to other Jewish women around the globe.”

The app is being released at a time when the need for connection and community is at an all-time high. Jewish people around the world have emerged from a global pandemic only to witness a disturbing rise in antisemitism and anti-Israel sentiment. Yomm provides Jewish women with a way to come together. Though their languages and traditions may differ, Yomm shows that all Jewish women are connected by a common thread—and, as the organization’s tagline shares, “We’re never lost when we can find each other.”

Israel’s Ministry of Diaspora Affairs handpicked Momentum to establish Yomm, understanding that Momentum’s substantial reach and network of more than 20,000 diverse Jewish women from 34 countries makes the organization the ideal partner for cultivating the global Jewish sisterhood. With its undisputed expertise in profound Jewish learning experiences, Momentum is uniquely situated to expand into the digital space.

The Yomm App is available on Google Play, the Apple App Store and the Yomm website: https://yommapp.com

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