Fort Lee–Steinreich Communications Group, Inc., an international public relations agency headquartered in New Jersey, has announced that Ariella Steinreich joined the firm as media relations director. Steinreich will be responsible for providing media strategy and counseling, as well overseeing the integration of traditional and social media campaigns.

“Ariella brings a very specific skill set to our team, which includes being able to develop wonderful relationships with journalists and coordinating media partnerships,” said Stan Steinreich, CEO and president of Steinreich Communications. “We are thrilled to have her join us.”

Steinreich most recently was a senior associate at Burson-Marsteller where she handled global media relations for several of the agency’s clients. In 2013, she was named a finalist for PR Week’s Young Professional of the Year for the PR Week annual competition. Prior to this position, she was at Kwittken, where she also handled media relations. Earlier in her career, she interned at Steinreich Communications.

“The evolution of the media landscape presents more opportunities for us to help our clients get their messages to their stakeholder audiences. This is an exciting time for our industry and the media relations function, and I look forward to being a part of the team,” said Ariella Steinreich.