Tuesday, May 30, 2023

The Winning Edge 2018 Conference, which took place Monday, June 18, at Montclair State University, brought together a stimulating and comprehensive array of business professionals who thoroughly encouraged and engaged the audience, and addressed all of the challenges any business will face. From bringing creative ideas to fruition, developing a marketing strategy, navigating the new tax laws, addressing the high cost of employee insurance and legal issues, to securing loans through reputable insured banks, The Winning Edge Conference delivered quality speakers who addressed the critical challenges faced by all small to medium-sized business owners.

Presented by the seasoned Brooklyn-based professional accounting firm Saul Friedman and Co. and produced by Bottom Line Marketing Group, the conference provided several hundred entrepreneurs, executives, and business owners with the tools to gain valuable insights and strategies for tackling their most pressing business challenges. The rapid-fire sessions and presentations from key business celebrities provided the attendees with the skills and contacts necessary to take their businesses to the next level.

“It’s all about adaptive, driven change—Adapt, change or die. Be relentless,” was the message from the opening keynote presentation, delivered by sought-after lecturer and NSA Speaker Hall of Famer Jeffrey Hayzlett. A celebrated business expert, Hayzlett is a primetime TV and radio host, global business celebrity and bestselling author. Formerly the CMO of Fortune 100 company Eastman Kodak, and presently chairman of the C-Suite Network, Jeffrey is an expert in brand marketing, focusing on business transformation, leadership and change management to drive businesses to grow.

Saul N. Friedman, senior partner of his well-established accounting firm, Saul N. Friedman & Company, joined by Simeon Friedman, partner in Saul N. Friedman & Company, provided a comprehensive overview of how the new tax laws will be affecting businesses. Their firm has developed a questionnaire to aide existing and prospective clients with the pros and cons of how the new tax laws will affect their businesses. Simeon Friedman urged attendees to carefully consider and outline all of the details of business partnerships and develop a comprehensive contract when the partnerships are established.

The pair was joined by Michael M. MacIntyre, US head of business banking at HSBC, who discussed the relationship between community banking and loans to businesses, emphasizing the importance of securing business loans from reputable and secure banking establishments. MacIntrye cautioned the group about the proliferation of online banks that provides instant loans but might not be secure lenders.

Michael Langer, founder and CEO of Gulliver’s Gate, a 50,000-square-foot attraction in the heart of New York City’s Times Square, is an entrepreneur who encouraged workshop participants to “make their vision real” by overcoming obstacles that might arise.

The Winning Edge 2018 Conference closed with a keynote presentation by Stephen Shapiro, dubbed the “Innovation Instigator.” Shapiro is most notable for his expertise on business innovation and his work with key clients such as Procter & Gamble, Microsoft and Dell.

Other presenters included Yitzchok Saftlas, founder and CEO of Bottom Line Marketing Group; Allen Fagin, executive vice president of the Orthodox Union; Bradley Nash and Solomon Klein, partners at Schlam Stone & Dolan LLP; Josh Nass, founder & CEO of Josh Nass Public Relations; Eli Rowe, CEO of World Medical Bank; and Firouz Daneshgari, president and founder of BowTie Medical.

With interactive workshops, networking opportunities and a range of presentations, The Winning Edge 2018 Conference delivered as promised, leaving participants better equipped to develop business, expand their vision and grow company brands. For further information, contact Bottom Line Marketing Group at BottomLineMG.com, WinningEdge2018.com or 718-412-3508.

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