April 17, 2024
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Linking Northern and Central NJ, Bronx, Manhattan, Westchester and CT

Note: the original question has been edited for clarity.

Dear Eric,

I am in the final stages of purchasing a car. Despite online advice, it seems impossible to get MSRP prices mailed, emailed or verbally related until the customer makes an appearance at the dealership. With the car I am seeking, the information I’ve seen indicates that I would get no leeway in bargaining down the price.

I am looking at purchasing the Kia K5. One dealership gave me a print-out of the MSRP, plus the additional installed equipment (the EX premium package). On top of the package, they are charging “inland freight/handling,” which I don’t feel like I should have to pay. Are there any tips on buying this exact car at a fair price?

Thank you, Eli G.

Dear Eli,

It seems like you did the right thing in researching what you’re looking for in a car and deliberating your decision.

Firstly, Kia has been doing great with sales, so I would not expect too much of a deal. However, there are some things that you can do to get the price down!

The best time to shop is at the end of the month—and lucky for you, it’s even better to shop for a car at the end of the year, given the holiday sales and the need for dealerships to make room for new models. When speaking with the salesman at the dealership, you should say the following: “I am ready to buy now if you hit [X] price.” If it sounds like you are close enough to closing the deal, and all you need is a little give from the dealership, the deal will absolutely happen.

Good luck with your purchase and I hope you get the price you’re looking for!

Eric Samson


Eric Samson is a car enthusiast and entrepreneur. He can be reached at [email protected].

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