A famous line from Fiddler on the Roof has Nachum the beggar asking for an additional kopeck from a potential donor with the comical but thought-provoking retort that simply because the donor had a bad week does not mean that Nachum should have to suffer with one less kopeck.
The dilemma of the optimal way of soliciting and collecting the most funds possible for charitable purposes has plagued organizations for years—not only in Anatevka, but in the United States and across the world.
Fast-forward a few hundred years later to the Internet age. Every industry has by now realized that it is time to transition operations and incorporate an online component to better reach and serve its market. Technology has now become the vehicle through which charities can reach out to and solicit millions of donors without anyone ever leaving a living room sofa. To that end, Charidy.com has become the prototype web-based turn-key service for charities to do just that. The simple continuous sending of blast emails to solicit donors has become less and less effective, as massive inundation by emails has become a nuisance and turn-off for potential donors. Charidy’s approach utilizes email, phone and other social media to accomplish the fundraising.
Three years ago, Charidy.com was born into the Jewish community and has since been reinvigorating the fundraising sector for many notable organizations such as Shuvu, Chofetz Chaim Heritage Foundation, JCW and over 450 others. After Charidy ran an event for MillionforOutreach, Rabbi Yitzchok Lowenbraun, national director of AJOP shared, “All of the participating organizations and I were floating. We could not believe it. More than just offering a platform to post a campaign, [Charidy] offered their fully comprehensive marketing plan, training webinars and hands-on guidance through the entire process.”
Charidy facilitates high-impact 24-hour fundraising campaigns that utilize all of an organization’s strengths. Its interesting feature of 4-to-1 matching gives all donors the satisfaction of making a real difference. Donating $25 to an organization effectively becomes $100, a much bigger drop in the proverbial bucket.
Natalie Tsiporin, a senior fundraising specialist at Charidy, summarized their platform as follows, “More than anything, the biggest reward I receive seeing a campaign hit its goal is the sheer amount of support they realize they have had all along, but have been unsuccessful in tapping until they worked with us. Watching Charidy’s proprietary solicitation campaign system breathe a fresh narrative, new energy and increased social equity into an organization is incredible. I was honored to create a campaign for Ezra Academy High School. When the campaign was over and we looked through the donor list, we saw names of people who had not been in contact for over 10 years. They were now giving donations without even being personally approached. For the first time, the school realized they have tons of supporters, just no way to invite them in—until now.”
Over the last two years, Charidy has successfully helped raise over $34 million for Jewish organizations across the world with a 100 percent success rate. Every organization is assigned a fundraising specialist who will train you from kick-off to touchdown. They have developed a step-by-step marketing program for the organizations to follow, along with a reservoir of resources to ensure the success of the campaign. Over the next few months they will be running a series of Giving Days to benefit all walks of non-profits. For more information on how your organization can participate, please contact [email protected] 347.565.4943 x 102.
