For months, stores have been struggling to stock enough baby formula, even as manufacturers insist they are producing at full capacity. In February, the Food and Drug Administration shut down a formula production facility run by Abbott Nutrition, which makes Similac, Alimentum and EleCare products, due to potential bacterial infections. Between a broken supply chain and recalls, families face the painful sight of bare shelves once occupied by cans of formula.
“I just got a call from a mother I know, asking me to go to the supermarket and see if there is any formula,” Rabbi Shlomo Litvin of the Kentucky Jewish Council and Chabad of the Bluegrass wrote on Twitter. “As I was driving to the store, she called a second time to let me know the baby was hungry. This is not normal.”
But normal it is, as Rabbi Litvin so poignantly captures the struggle of parents who are desperate for baby formula as the country experiences a nationwide shortage. Parents in need have turned to social media for help, creating a sort of virtual community of formula-seekers. Posts on Facebook parenting groups range from those seeking to take any extra cans that other families have lying around to snapshots of grocery store shelves—and everything in between. Along with a photo of an empty aisle at Target, one parent shared: “Finn can’t even have half of the options because they are toddler ones and his tummy can’t handle. So if you see Similac Pro-Advance or the Up & Up version, please pick some up and I will come pick it up from you!” She continued, “Supply is so scarce and it has slowly gotten worse … not knowing if there will be any available is becoming very real and very scary.”
Parents use baby formula for a variety of reasons. Some mothers are unable to breastfeed, and others have children with allergies to breast milk; allergies to certain types of formula are also common. The executive director of Project Ezrah, a nonprofit organization in New Jersey helping families in need, echoed the same sentiment as the worried parents on social media. As a parent herself, Rachel Krich described the formula shortage as “absurd” and “insane,” noting that she “never imagined it would get to the point in this country where we were unable to feed an entire demographic of people.”
Earlier this year, Project Ezrah merged with the Teaneck Baby Gemach, a resource for parents in need of basic baby supplies. Krich explained that since the baby gemach became a part of the organization, formula donations have slowly dwindled. “Normally, there have always been people donating and picking up formula—it’s one of those things that parents of infants have on hand, between receiving extras from the hospital and switching brands as they discover their child is sensitive to a certain ingredient,” she shared. “There is always a lot of it on hand. But now, we’ve needed to put out a call to the community to donate.”
Krich added that typically, Project Ezrah maximizes formula sales and tends to stock up its supply when there is a good price. But this strategy has come to a halt as grocery stores struggle to meet the demands of formula-feeding parents, with the organization being extra careful not to take supply from retail shelves. “We don’t want to compete,” Krich said. “But we do want people to know that our resources are not needs-based in the financial sense; anyone and everyone struggling with access to formula is welcome to come to us and we will help them find whatever they are looking for.”
Project Ezrah is one of hundreds of Jewish groups raising awareness for the community’s formula needs. On the grassroots level, organizations have opened up their WhatsApp groups and email list-servs to get the word out to as many people as possible, with messages varying from calls for donations to local families selling extra formula cans on hand.
“If anyone is having a hard time buying Similac, we are willing to share our supply by selling at cost,” one parent shared on his local synagogue’s email server. “I am aware that the baby formula shelves at Target and ShopRite have been mostly bare, so we want to offer to help any parents in the area.”
Other Jewish organizations have taken note of the ongoing conversation on social media and have plastered their pages with calls for formula donations. In one Instagram post, the Chicago Chesed Fund wrote, “The national baby formula shortage is affecting your very own neighbors. If you have any extra formula that you no longer need, please drop it off at our warehouse and we will make sure it’s given to those who need it!” The post was accompanied by a picture of Enfamil formula and a graphic with the words “Please help!”
But despite the community-wide calls for donations, nonprofit organizations and food pantries have noted they just aren’t receiving anything—though not to the community’s fault. “If nobody has it, then nobody has it,” said Michael Danzig, director of marketing at Jewish Family & Children’s Services (JFCS) of Northern New Jersey. “There is no supply to share.”
Both Danzig and his colleague Michelle Wellikoff, chief development officer at JFCS, offered a slightly different strategy to cope with the ongoing shortage. “Our organization has ways to help people financially, and with other food and supplies, that may offset the rising cost of formula,” explained Wellikoff. “There are supply-chain shortages everywhere, and we want to be there for the community with the resources we offer.”
Among those resources, Wellikoff noted, is a local food [and supply] pantry that is entirely online. “We want to make it accessible,” she said. “There is a lot of food insecurity and we are here to help.”
Krich of Project Ezrah similarly concluded that if organizations work together to help those in need, whether the need is formula or just funds for putting food on the table, the ongoing crisis will be overcome. “It’s scary, but as a community, we can all figure it out. I know we will.”
And the federal government has not taken the crisis lightly. On May 18, Representative Josh Gottheimer (NJ-5) and twenty other Congressmen introduced new bipartisan legislation urging the President to invoke the Defense Production Act to increase the production of baby formula. “No baby in our country should go hungry and no mother or father should have to struggle to find the food to feed their child,” he shared in a recent statement.
Shortly after this legislation was proposed, President Biden announced he would in fact invoke the Defense Production Act to ensure that suppliers focus on formula distributors and that production of formula would become a top priority. Biden has also allocated use of Defense Department aircrafts to pick up formula from overseas. Said President Biden: "I have directed my team to do everything possible to ensure that there is safe baby formula, and that it is quickly reaching families that need it the most."
By Channa Fischer