(Courtesy of El Al) In an effort to support Israel during this difficult time, EL AL has launched a campaign in the US. As part of this initiative, EL AL will offer its customers and any supporters of Israel in the US the purchase of vouchers for future flight tickets. The vouchers are valid through the end of 2025 for flights until November 30, 2026. Ten percent of the value of the purchased vouchers will be donated to charitable organizations that support a variety of causes such as assisting IDF soldiers, helping communities that were evacuated because of the war and other related activities.
The campaign aims to promote future tourism to Israel and support the local economy. With approximately 200,000 employees in the tourism sector and its related industries such as restaurants, entertainment and hospitality, this effort holds tremendous value to Israel and all of its citizens.
The initial phase of the campaign will last for 18 days in the US, carrying the slogan: “When times are tough, the tough keep flying. Support Israel. Fly Israel.”
EL AL will donate 10% of the value of the purchased vouchers to the Friends of the Israel Defense Forces (FIDF), a non-political, non-military organization founded in 1981 that provides for the wellbeing of the soldiers of the Israel Defense Forces (IDF), veterans and family members, and to the Shoresh Fund (formerly known as Kumzitz),which is focused on assisting civilians impacted by the October 7 terror attacks by Hamas. The fund provides humanitarian support to those displaced as a result of the ongoing conflict, among other relief efforts.
Dina Ben-Tal Ganancia, CEO of EL AL, emphasized the importance of this campaign: “Now is the time to strengthen the Israeli economy and purchase “Blue and White” (“Kachol-Lavan”). We see the heartfelt solidarity from overseas, especially from the Jewish communities, and their donations of equipment and supplies to Israeli soldiers and affected communities, much of which we have transported to Israel on EL AL flights. We call upon everyone to continue supporting the Israeli economy and plan their future visits to Israel.”
Customers purchasing the vouchers will receive special postcards printed at the Kibbutz Be’eri printing house, one of the kibbutzim that was brutally attacked on Oct 7. Additionally, EL AL will provide benefits from the frequent flier program in accordance with the voucher value and the terms of the program. For more information on the program, including terms and conditions, please see: https://www.elal.com/eng/online-services/credit-voucher-purchase-usa
