As part of Glatt Express’ fourth anniversary under the ownership of the Secemski family, Glatt Express is updating their communications system and creating a social media strategy that emphasizes creative expression through food.

Establishing a new slogan, “Express Yourself!”, Glatt Express wants to contribute to the culinary creativity of their customers, helping families and foodies express themselves by using food as the medium to impress and satisfy family members and friends.

“We’re providing more than just high quality fresh food and ingredients; we’re providing a home for people to express themselves through food,” said Dani Secemski, head of operations at Glatt Express. “Call it a Glatt Expression. We’ve found that our customers want high quality, fresh foods that can be used to create high quality and expressive dishes and we’re going to help them do just that, from the minute they step inside the store to the minute they start serving dinner.”

The new email campaign and digital strategy was launched in time for the Purim and Pesach season, complete with special contests, offers and giveaways with Lazy Bean & Glatt Express. On the horizon are cooking contests and food demos by established chefs and rising community stars.

“Having been in the community for years, we’re accustomed to working with our customers and being there for them in every way” said Tammy Secemski, store owner and Teaneck resident. “Our new email, social & digital marketing strategy is just another way of being where our customers want us to be. And we’re all about our customers & community.”

Visit www.facebook.com/glattexpress, like their page, sign up for their e-circulars and be automatically entered for $100 gift certificate from Glatt Express.

By Henry Isaacs