As my 9-year-old son and I are avid readers of The Jewish Link each week, we enjoy reading the articles and teachings.  However, as a parent and rabbi, I was appalled by an ad (p.81, September 20, 2018) that advertises (and thus endorses) uses of guns and a gun range. I don’t know anything about this particular vendor or the place in question but it was shocking to see such a place endorsed in what I consider to be a paper of extraordinary middot. With all due respect, a family opportunity to rent guns for free and shoot guns seems counter to your newspaper’s values. I hope that this is the last time this advertisement appears in an issue of the Link. I should not have to be concerned that my 9-year-old son would be exposed to advertisements that glorify the shooting of guns as a fun family activity.