Jerusalem—The Inbal Jerusalem Hotel, the city’s leading deluxe hotel and the destination for many major conference and solidarity missions, is featuring a new charity as part of their corporate social responsibility initiative. Recently occupying the space is The Frankforter Center for the Aged, a non-profit day care center for the elderly.
The Inbal’s corporate social responsibility initiative, which began in June 2016, promotes works of local charities. As part of the initiative, the hotel dedicates its lobby showcases, strategically located between the entrance and the hotel’s restaurants. The placement attracts the attention of guests to raise awareness for important causes and encourage donation. Displayed works are also available for purchase.
Established in 1981, The Frankforter Center for the Aged caters to the needs of elderly Israelis and immigrants from North Africa, America and various European countries. The center is frequented by hundreds of senior citizens daily who benefit from the diverse programming run by devoted staff and numerous volunteers. Among the many services offered are social activities, medical care, exercise sessions and day trips. Now, the Inbal Hotel’s lobby showcases will feature the unique pieces of artwork created by members of The Frankforter Center as part of their art therapy program.
“We are excited about our latest collaboration with the Frankforter Center for the Aged, and proudly display their art in the hotel’s main thoroughfare,” said Inbal Jerusalem Hotel general manager Rony Timsit. “For many years, we have rented these showcases to commercial businesses, while simultaneously thinking of how to do more with the space and give back to the community. Our corporate social responsibility program has enabled us to help our local community by engaging our guests in some of the great charitable work of Jerusalem.”
The Inbal Jerusalem Hotel is an award-winning, deluxe hotel situated in the heart of Jerusalem overlooking the Old City walls, and minutes away from all the major cultural and historical sites. With its Jerusalem stone exterior, the 283-room hotel is known for its intimate authentic Jerusalem character and impeccable world-class service. The hotel was recently voted the most luxurious hotel in the TripAdvisor Travelers’ Choice Awards, as well as the best hotel in Israel and fourth-best hotel in the entire Middle East by readers of the influential Conde Nast Traveler magazine. For more information, please visit www.inbalhotel.com.
