Ra’anana, Israel—Purim is coming, and in addition to reading the Book of Esther, dressing in costumes and eating a sumptuous meal, Purim wouldn’t be Purim without sending greetings, gifts and giving charity to the poor.

Leket Israel, the country’s largest food bank and leading food rescue network, offers a great way to fulfill these obligations—by buying Leket greetings cards to send your loved ones—with all proceeds donated to Leket Israel’s Purim campaign: “Funny-looking fruit is no laughing matter…it’s nutritious and should be rescued for those in need.”

“This Purim, we urge you to help Leket feed Israel’s most vulnerable while fulfilling the mitzvah of giving to the needy. Leket Israel’s greetings card are a great way to prevent food waste and say Happy Purim to your friends and family. Every $1 donated equals 10 lbs. of rescued food. Our goal this year is to feed 250,000 needy people in Israel over the holidays,” said Leket Israel Founder and Chairman Joseph Gitler.

“On Thursday, March 24, one of the most joyous and fun holidays on the Jewish calendar will be celebrated around the world. Let’s spread the joy to Israel’s needy” continued Gitler.

Leket Israel-The National Food Bank is the leading food-rescue non-profit organization that rescues fresh, perishable food, which would otherwise be considered waste, from farms, hotels, military bases and catering halls in an effort to aid the quarter of the country’s population that lives below the poverty line. The organization works with 195 non-profits throughout the country to distribute nutritious food to over 175,000 Israelis weekly. Last year alone, Leket collected and distributed over 30 million pounds of food for the needy. For more information, please visit the Leket Israel Purim Campaign Homepage at purim.leket.org.