Nissim Black, a legend in the world of Jewish music, performed live at Factory 220 in Passaic last Thursday night. The event attracted a large audience, and included upgraded seating for those who purchased the meet-and-greet package. With food for sale, colorful lights all around, an amazing concert and a room full of fellow Jews, nothing could have been better for a fun summer night out.

Like for many establishments, for Factory 220 the post-pandemic reboot hasn’t been easy. Their plan to help revitalize is to invite many musicians and other entertainers to perform and hopefully attract a large audience. Secular and Jewish alike, these events have been immensely successful. Nissim Black’s concert offered a dynamic continuation of these entertainment events by combining rap with Judaism.

With the audience on their feet throughout the entire performance, Black’s concert was a smashing success. As fans approached the building from the parking lot, they were greeted by the Humble Toast truck with delicious food for sale. After they got their entry wristband, they were able to take their seats among their community members and enjoy the show. Those who purchased the meet-and-greet option were directed to a different section, complete with complimentary refreshments and couches. They got to meet Nissim Black before the show and sit front and center during the concert.

The concert was full of well-known, upbeat songs that blew the crowd away, including Mothaland Bounce, Fly Away, The Hava Song, A Million Years and many others. Black closed with the ever-popular Hashem Melech, and the crowd enthusiastically sang along.

For information on upcoming performances, contact www.factory220.com.

Hannah Kirsch recently returned from a gap year in Israel and will be attending Binghamton University in the fall.