Nutritionist Tanya Rosen will be the first one to say that dieting isn’t easy, but for residents of Brooklyn, Long Island and the Hudson Valley, losing weight is going to become infinitely simpler as Tanya opens up three new branches of her successful program in Crown Heights, Monroe and the Five Towns.
After struggling with her own pregnancy weight gain, Tanya discovered the benefits of healthy eating and proper nutrition and, ditching her lifelong goal of becoming a lawyer, she decided to pursue a completely different career path. Getting a degree in nutrition, Tanya opened Shape Fitness, an all women’s fitness studio in Brooklyn, using her own experiences and education to help others who struggled, as she had, with their weight.
Nutrition by Tanya began 12 years ago and, with her warm, approachable personality, Tanya quickly found herself swamped with more clients than she could handle. She set about hiring additional staff, not just teaching them her nutritional program,but also making sure that every new member of the team was someone who would give their all to clients, an approach that was key to Nutrition by Tanya’s success. Over time, Tanya expanded beyond her original Flatbush location, opening offices in Borough Park, Williamsburg, Monsey and Lakewood.
Fast forward to 2017, and Tanya has close to fifty employees and is branching out yet again to meet the needs of clients in Crown Heights, Monroe and the Five Towns.
“We have many clients from those areas,” explained Tanya. “Sometimes they do phone sessions with us and sometimes they come into one of our other locations, but it is much better if we are nearby so that we can work with them, face to face, on a regular basis.”
Tanya’s new sites will be located on Albany Avenue in Crown Heights, in the Business Center on Bakertown Road in Monroe and on Central Avenue in Woodmere. Like each of the other Nutrition by Tanya locations, they will be stocked with a full assortment of Tanya Approved Products (TAP) including muffins in 10 delicious flavors, muffins tops, cheesecakes, four kinds of cookies, soups and potato kugel, giving clients tasty, diet-friendly options.
Understanding her clients’ lifestyles and what they want to eat is a major reason for the success of Tanya’s program and her Nutrition by Tanya website also lists several foods that work with the nutritional plan, as well as Tanya-approved restaurants in the New York City area.
“People are always on diets but this is a doable one,” explained Tanya. “We customize the plan for each client and our products make it easier and more fun to stick to the program.”
With her sixth, seventh and eighth locations set to open over the next few weeks, Tanya said that she was hard pressed to think of any other Jewish-owned businesses that had so many different branches. She estimates that Nutrition by Tanya has seen thousands of clients over the past twelve years and looks forward to working with many others as Nutrition by Tanya continues to grow.
“No matter how big we have gotten, we continue to pride ourselves on offering each of our clients the personal touch,” noted Tanya. “I love knowing that we made it possible for our clients to meet their goals and I can’t wait to bring Nutrition by Tanya to our new locations.”
