December 23, 2024

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OU Upgrades Pesach App Just In Time

With Pesach just a few weeks away, the OU has upgraded the OU Kosher App which allows consumers to search the kosher status of all OU products Kosher for Passover and year-round. It now includes Passover FAQ’s, a new side navigation tool and educational articles.  So far, the free App has been downloaded by close to 20,000 consumers on iPhones, iPads, iPod Touch and Android. It can be used for Passover preparations and observance in conjunction with OUkosher.org, OUpassover.org and the OU Passover Guide.

To download the App, simply select “OU Kosher” from the iTunes App Store or use a direct link to the App from the OU’s website at www.ou.org/apps. The direct application can be downloaded at http://itunes.apple.com/ke/app/ou-kosher/id491138771?mt=8.

For better ease and clarity of consumer use, the OU Kosher Department has introduced a revised website, www.oukosher.org, and Passover website, www.oupassover.org, that are now available for use.

In addition to its regular hours, the OU Kosher hotline (212-613-8241) will be open for extended hours pre-Passover—from 10:00 a.m-12 noon on Sunday, March 24 and from 10:00 a.m-1:00p.m on Monday, March 25 (the first seder begins at sundown).

Additionally, the OU Kosher Facebook and Twitter accounts prepare for the holiday by featuring Kosher for Passover products, recipes and articles to educate and engage fans and followers. Users may also submit their Passover-related questions to be addressed via Facebook and Twitter at http://www.facebook.com/OUKosher and  https://twitter.com/#!/OUKosher.

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