The Jewish Federation of Northern New Jersey, along with a wide coalition of organizations both Jewish and non-Jewish, are joining Stand Up To Jewish Hate, a new campaign to raise awareness about antisemitism and mobilize all Americans to show support for the Jewish community as they address growing hatred and intolerance.

The campaign asks everyone to post and share # on social media, using the blue square emoji on your phone, as a simple but powerful unifying symbol of solidarity.

Antisemitism is rising at alarming rates in the United States. Jews make up 2.4% of the U.S. population, yet are the victims of 55% of all religious hate crimes. But antisemitism is a largely under-reported story in this country: New polling finds that more than half of Americans do not believe “antisemitism is a big problem” and nearly half believe that “Jews are more than capable of handling issues of antisemitism on their own.”

The # made its debut on The Voice last week, and will also be featured in the social media feeds of numerous celebrities and influencers, as well as in partnership with Twitter, TikTok and YouTube. Commercials will appear throughout popular programming, including the NBA and NHL Playoffs, and receive coverage of the NFL Draft.