SAR HS parent Shoshana Zilberberg Winter was a guest lecturer in Gloria Perelman Schneider’s 11th grade economics class. Winter shared her knowledge and insights as a 25+ year marketing veteran. She opened the students’ eyes to the evolving role of media as a marketing tool. The class discussed technology as a key driver of media’s evolution and the movement from the traditional marketing funnel to an engaged customer model in which digital media allows for conversations between brands and consumers. The class ended with an engaging quickfire challenge. The students were asked to devise a media strategy for the Fox Now TV Anywhere App. SAR thanks Winter for bringing the real world into the classroom!