What began as a lifelong passion for art and painting has blossomed into a successful business for Michele Sobel, a Scotch Plains resident and mother of two.
Sobel, a former television news producer,�wanted to be more present for her children after turning to freelance work, she decided that she would rather focus on her art (and her children) full time. She soon opened an Etsy shop online, MicheleSobelFineArt, and started selling her work. Her business quickly evolved, and Sobel continues to offer a variety of customizable made-to-order gifts for children and adults featuring her original art prints.
“Growing up, I would always show my love for people by gifting them something I created,” said Sobel. “I had always wanted to do something more with my art, and now I’ve found a great outlet.”
Sobel currently sells bedding, overnight bags, stationary, pencil cases, and many other customizable gifts. Customers can choose between different designs and products and whether to have the product monogrammed for someone special in mind.
Sobel also sells framed Jewish blessings, such as a prayer for the home, for a baby boy or girl, or a custom brit or baby naming certificate, both of which include Hebrew and English lettering.
All of her designs are hand painted and she is happy to work with each customer to ensure the product is customized in the way they wish.
In addition to watercolor, Sobel uses acrylic as a medium for different projects, including her custom physician prayer print that includes her signature and hand-applied gold leaf foil.
Sobel starts with watercolor on paper to create her designs, and uploads the photo to her computer to write in monogrammed names. Her turnaround time is 7-14 days, depending on the product.
“I enjoy creating things I would like to see in my own home or for my children.” I’m so grateful for this opportunity to create something for people to enjoy,” said Sobel.
Sobel has been riding the momentum of a busy holiday season, and has presented her different works at a number of local holiday gift sales. She is looking forward to creating even more artwork in time for the new year.
Those interested in learning more should visit her shop at etsy.com/shop/MicheleSobelFineArt.
