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Tuesday, January 19, 2021
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Recently, MacsLive unveiled a new logo (as featured in The Jewish Link), reflecting the Yeshiva University basketball team’s jerseys and paying tribute to our broadcasting equipment upgrade. While the new logos are in-line with the recent cinematic advancement in the area of sports broadcasting within MacsLive, this was not always the case, as the official MacsLive name and logo have gone through a long process before becoming what they are today.

2001-2004: The Early Years of MacsLive

In 2001, a few seniors at YU formed the MacsLive radio-only broadcast. This program was intended to provide the opportunity for fans, who were not able to attend games, to listen to Yeshiva basketball.

In 2003, just a couple of years later, a website for MacsLive was formed, called MacsLive! Reporting Services. With the website came the first-ever MacsLive logo: An illustration of an orange basketball behind the word MacsLive! This website served as a portal for fans to tune in to the audio broadcasts of the YU basketball team, along with providing the opportunity for Sarachek Tournament and MYHSAL (Metropolitan Yeshiva High School Athletic League) enthusiasts and parents to listen to those games. The website also featured press releases with previews and recaps of YU’s games.

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In January 2004, MacsLive decided it was time to create a more professional website, and with that came a new logo. The new logo’s main color was red, and did away with the exclamation point after MacsLive; however, the words “Reporting Services” were still a part of the logo. The new website and logo were an improvement and certainly more exciting than the previous model, though these changes lasted just a few months, as the logo was slightly changed from red and blue to red and black for the Sarachek tournament. A couple months after these changes, MacsLive decided to go in a different direction, shifting to a much more familiar look.

2004-2009: MacsLive’s Font Fixture

Over the summer of 2004, MacsLive revamped its logo to include the classic font that MacsLive used for the next 15-plus years. The main colors were red and black, and MacsLive also got rid of the words “Reporting Services.” From then on, the group has simply been known as MacsLive. Also, a description regarding MacsLive’s capabilities was added underneath the logo.

However, in 2005, MacsLive made a few more adjustments to the logo, most notably making the entire “MacsLive” word a more vibrant red. The logo also only included half of the description that it had previously, (depending on which half of the MacsLive coverage, either Yeshiva basketball or Sarachek, was happening), which was moved on top of the logo. After a few years of repeatedly toying with the logo, MacsLive finally found one that they were content with, at least for a few years.

2009-2020: MacsLive’s Color Scheme Switch

Four years later, in 2009, the MacsLive staff decided that they had enough of the color red but still liked the logo and the look. Therefore, in a groundbreaking move, MacsLive changed the color of the logo they had used for the past number of years to blue and black. Furthermore, a new logo emerged; the blue “M” from the logo was enlarged and the word MacsLive shifted underneath, becoming the main logo for MacsLive.

With the complete remodeling of the website in 2010, MacsLive made one last change before staying stagnant for years, adding in a white version of the classic MacsLive logo, one that would appear on the website for the majority of the decade.

These new logos became well known across the country, as they came to be synonymous with the Red Sarachek tournament by high school students throughout the greater American Jewish community who tuned in to hear, and starting in 2012, watch Sarachek games live.

In 2018, MacsLive added a new logo, a black outlined circle with a lighter blue “M,” and the word MacsLive underneath, with the primary difference being a white background, as opposed to black.

2020-Present: Rebranding of MacsLive

Last month, MacsLive completely modified its logo, changing the font featured in all logos from the past 15 years. Furthermore, MacsLive’s primary colors have settled on ocean boat blue and black, helping build the connection to the Yeshiva basketball team (and their jerseys), for whom MacsLive was created. The “i” in MacsLive has a camera on top of it, a reference to the recent $47,000 state-of-the-art broadcasting equipment upgrade. Along with the rebranding of our logo, we hope to continue to implement media improvements in order to provide the MacsLive fanbase with a clearer and more professional experience.

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