You have a full day ahead of you running errands, working out at the gym, perhaps making a quick trip to the grocery store, and carpooling. You want to head out the door without spending precious moments to put on your beautiful sheitel, and besides, it’s too dressy for everyday life. You need the Hustle Wig, a reasonably priced, attractive hat-fall wig that lets you get ready quickly for your daily hustle.

Wearing a wig is a beautiful mitzvah for married women. It’s also expensive as Gitty Cohen learned when she got married. She found out that one wig is not enough — she had different criteria for what she wanted in a wig for business or social occasions and for get-out-of-the-house-fast days.

With her background in sewing, she teamed up with her high school friend Rivky Krinsky, who had just completed cosmetology school and was a licensed hairdresser, to create the Hustle Wig. For the ultimate in comfort and convenience, hair is sewn to a cap on the sides but not the top, so it’s light and flat. The jersey lining on the cap makes it comfortable. The company makes ready-to-wear hat-fall wigs in 15-inch and 23-inch lengths in several colors with wavy or light wave texture. Cover with a beanie, scarf or hat.

“A hat-fall wig is not a replacement,” said Krinsky in a phone interview from her home in Brooklyn. “It’s a more affordable second wig that’s functional, comfortable and gets you out of the house for activities. We also have a collection of hats that we sell in person and online.”

The Hustle Wig has photos of all its styles on the website to make ordering online accurate and easy. If you’re in Brooklyn, make an appointment online to visit the showroom at 1391 Dean St. Once an order is placed, it takes one to two weeks to prepare and ship.

Not sure what you want? You can contact the company for a free virtual consultation and get all your questions answered. Order two different wigs for a 10-day trial and return the one you don’t want. Krinsky suggested ordering in two different colors, sizes, textures or lengths to compare. She said no other wig company has a similar try-and-return policy.

For more information, contact Bella, customer service agent, at [email protected] and visit the website at thehustlewig.com.

Bracha Schwartz is special sections editor at The Jewish Link.