The Brickery, the Teaneck ice cream shop serving treats out of its window on West Englewood Avenue, has reopened for this summer. Serving not only classic ice cream but also dessert jars, baby cakes, milkshakes, smoothies and more, it is sure to satisfy a customer’s sweet tooth. The Jewish Link spoke with Miriam Brickman, entrepreneur/owner of The Brickery, to hear the latest on the store. The store opened for the season around the middle of last May and this year plans to stay open at least through August.
Asked what’s new this time around as opposed to last season, Brickman explained, “During the school year I actually opened a cafe in New Brunswick called Crunch Cafe. One of the drinks that we sold there was boba (a drink with edible pearls at the bottom) and it was a very big hit, so we decided to bring that to Teaneck this summer and change it up a little bit. And I would say that’s been our most popular menu item thus far this summer. So we have popping boba and boba with tapioca pearls. So that’s the biggest difference this year I would say and the biggest seller right now.”
Of course, they have plenty of ice cream flavors too: “We switch up our flavors every now and then; about every two weeks we’ll switch out one or two of the flavors. We have about eight consistent ones and then the other two or three we’ll switch around, so we usually have 11 at any given time.”
And if customers are looking for a specific recommendation, “people are always really surprised how much they like the strawberry shortcake ice cream. A lot of them compare it to the Good Humor bars that you got from the ice cream truck when you were a kid, and I would say the Lotus cookie butter is also a really good hit.” (This writer tried the strawberry shortcake as well as cookie monster flavors and can confirm their deliciousness.)
But what sets The Brickery apart from other ice cream spots? “We make our ice cream here, so the taste is first and foremost, I would say, the biggest thing. A lot of people like the taste of the ice cream better. They like the unique flavors. They also like how quick it can be because you can see — because it’s a window — how long the line is. So if you want to just stop in the middle of the street and have your kid run across really quickly to get a thing of ice cream, you know exactly how long it’s going to take; as with other stores, you could end up waiting for a while. We also have Chalav Yisrael ice cream options.”
The Brickery is located on 195 West Englewood Ave. and is certified kosher by the RCBC. For more information, check out the-brickery.com.
Daniel Brauner is a summer intern at The Jewish Link. He is an incoming student at Yeshiva University and lives in Teaneck.