The Shpielmans have had an unbelievable year. New Jersey-based Glatt Play introduced The Shpielmans, a line of Jewish family figure toys, a little less than a year ago and the reaction has been phenomenal. Consumers, prominent rabbis and toy industry influencers have all been excited to see such a unique, high-quality toy that depicts traditional Judaism and teaches children more about the Jewish faith.
Each figure in The Shpielmans family comes with Jewish-themed accessories that easily snap into the hands of the dolls, giving children a realistic playtime experience. Items include challah, Shabbat candles and a Kiddush cup. The Shpielmans figures celebrate Jewish traditions and make the perfect Chanukah gift for boys and girls ages 4-104! Families can purchase characters such as Bubby, Zaidy, Tatty and Mommy or collect the whole mishpacha with The Shpielmans Family Pack, complete with all 11 family members and 16 interactive accessories. Parents and kids will enjoy knowing that all of The Shpielmans figures are also compatible with Playmobil toys.
New this year, Glatt Play incorporated real consumer feedback into the design of The Shpielmans products and packaging, which now features colorful scenes of The Shpielmans celebrating multiple Jewish holidays. The improved boxes come with an improvement in the overall quality of the toys, too, which have gone through rigorous testing during the manufacturing process and with company representatives.
Company leaders from Glatt Play have returned from a recent trip to Israel where this product was received warmly by prominent rabbis and lay leaders. Rav Chaim Kanievsky, Rav Yitzchok Zilberstein, Rav David Abuchatzeira and Rav Nachum Cohen all gave their blessings, with Rav Abuchatzeira exclaiming, “Every family should own this toy!”
Glatt Play recently named Litzky Public Relations, a full-service boutique public relations firm based in Hoboken, New Jersey, and specializing in play and children’s lifestyle brands, as its agency of record, which will help The Shpielmans toys reach broader markets. Renowned toy expert Chris Byrne, also known as “The Toy Guy,” has already featured The Shpielmans in several TV segments nationwide, noting them as a hot holiday gift for the season.
The Shpielmans family is being sold all over the United States, Canada, Israel and Russia. Toys are available for purchase on TheShpielmans.com, Amazon.com, ArtScroll.com and at local Jewish toy and Judaica stores including J. Levine, a premier Judaica store in Manhattan. Bring The Shpielmans home this Chanukah—but hurry; supplies are limited!
