If you thought that American Jews were going to unite against discrimination in ice-cream sales, you were wrong. The decision of the Ben & Jerry’s company to “end sales of our ice cream in occupied Palestinian territories” was widely condemned across the political spectrum in Israel, by many mainstream Jewish groups and by American political leaders. But the notion that this is an issue around which Jews are going to rally is wrong. Even worse, it may be that, like so much else, it will become fodder for partisan squabbling and is highlighting the growing acceptance of anti-Zionist attitudes even among those on the Jewish left who still say they support Israel.

That even Israeli Foreign Minister Yair Lapid, the leader of Israel’s center-left Yesh Atid Party who orchestrated the ouster of former Prime Minister Benjamin Netanyahu from office, would condemn Ben & Jerry’s pronouncement as “disgraceful” and “a capitulation to antisemitism and the BDS movement” was telling.

Even those who still pay lip service to the theoretical desire for a two-state solution to end the conflict with the Palestinians understand that the old “Green Line” border between Israel and the West Bank will never be resurrected. The idea that places like Jerusalem and its immediate suburbs will be ethnically cleansed of the hundreds of thousands of Jews who now live there is as absurd as it is offensive. Though the international community still treats every Jew who lives in these places as an “illegal settler,” should the Palestinians ever decide to choose peace, even they know that Jewish neighborhoods in Jerusalem and the settlements will remain inside the Jewish state even in a theoretical two-state solution.

While there is a consensus inside Israel on this issue that stretches from the left to the right, many American Jews are still resolutely determined to ignore reality.

Mainstream Jewish groups like the Conference of Presidents of Major American Jewish Organizations, the American Jewish Committee, B’nai B’rith International and Hadassah, which represent the views of both liberals and conservatives, agreed with Lapid when they jointly condemned Ben & Jerry’s. They called on Texas Gov. Greg Abbot to enforce his state’s anti-BDS laws forbidding its government from having contracts with companies that engage in such discriminatory commercial conduct.

Texas is just one of many states that rightly treat BDS as just another form of illegal prejudicial behavior, which in this case is biased against Israel and Jews, just as other laws punish those who discriminate on the basis of race or religion.

Indeed, the backlash against the ice-cream company was such that this might well turn out to be a turning point in the ongoing battle against BDS.

But not if the Jewish left has anything to say about it.

Seeing the groundswell of resentment against Ben & Jerry’s—and the utter irrationality of a move that would deny both Jews and Arabs in parts of Jerusalem and other places from purchasing their products—some “progressive” Jewish groups have mobilized in support of the company’s boycott plans.

Eight liberal groups, including Americans for Peace Now, J Street and the New Israel Fund, have signed a letter supporting the company for what it claimed was a “principled” decision that is not incompatible with support for Israel.

They make the argument that there is a vast difference between a full-scale BDS boycott of Israel, which they say they oppose, and boycotting Jerusalem and the territories. The latter is, they claim, merely a protest against misguided Israeli policies and the existence of settlements they assert are an obstacle to peace.

Put that way, this BDS-lite adopted by Ben & Jerry’s is merely a way to support the peace process.

But the problem here is twofold.

One is that the peace process that these boycott supporters say they’re bolstering doesn’t exist anymore. The Oslo Accords were blown up in the suicide bombings of the Second Intifada when the Palestinian Authority, along with Hamas, demonstrated that they had no interest in peace with the Jewish state on any terms.

Moreover, it’s just as clear that these partial boycotts are merely way stations on road to full-scale BDS discrimination against all of Israel and its Jewish population.

Their claims that anti-BDS laws are a threat to free speech are equally false. Just as other anti-discrimination laws don’t make it a crime to hate racial, ethnic or religious groups but punish those who engage in discriminatory business practices, the same is true of BDS hate. Companies that discriminate against Israelis should be shunned and denied government contracts on both the state and federal levels.

These anti-Zionist attitudes are at the heart of both BDS and BDS-lite. By declaring that Jews have no right to live in parts of Jerusalem or to their homes and holy places in “occupied territory,” you have accepted the premise of intersectionality about the illegitimacy of the Jewish presence anywhere in the country. Indeed, even these supposedly “pro-Israel and pro-peace” groups like J Street have no problem making common cause on college campuses and elsewhere with anti-Zionist organizations like Jewish Voices for Peace and IfNotNow, which traffic in antisemitic tropes and ideas.

Regardless of your politics or where you think Israel’s borders should be if peace were possible, if you care about the right of the Jewish state to exist, then you should oppose actions like those of Ben & Jerry’s and support enforcement of anti-BDS laws.

Jonathan S. Tobin is editor in chief of JNS—Jewish News Syndicate. Follow him on Twitter at @jonathans_tobin.