(JNS) The presidential campaign of former New York City Mayor Michael Bloomberg hired writer Abigail Pogrebin as director of Jewish outreach, becoming the first 2020 campaign to employ such a role.

Bloomberg announced his candidacy last week, becoming the fourth Jewish candidate in the now 15-candidate Democratic primary.

“It doesn’t surprise me that he would want to hit the ground running in a variety of ways, and one of those ways would be constituent outreach,” Jay Footlik, a former Jewish liaison for President Bill Clinton, told The New York Jewish Week.

Among the works of Pogrebin, 54, are “My Jewish Year: 18 Holidays; One Wondering Jew,” which was a finalist for the National Jewish Book Award in 2018; and “Stars of David: Prominent Jews Talk About Being Jewish,” which features 62 prominent Jews, including U.S. Supreme Court Justice Ruth Bader Ginsburg and movie director Steven Spielberg.

She is one of the twin daughters of Letty Cottin Pogrebin, author, journalist and a founding editor of Ms. magazine.