Pier Village, an oceanfront retail, restaurant, hotel and condominium complex in Long Branch, New Jersey, owned by the Kushner Companies, is entering a new phase of its development, adding amenities for its kosher-keeping clientele for the second season in a row.

For this coming spring, the second lease in this new phase of Pier Village was signed with

Salt Bar and Grill, an upscale fine kosher restaurant/steakhouse with diverse cuisine options. The 5,500-square foot steakhouse is owned by David Mizrahi, who is also owner/operator of the fast-casual LBK Grill at Wave Resort. Mizrahi decided to expand permanently into Pier Village retail due to last summer’s success. He also owns two other restaurants in Lakewood.

Just in time for last summer’s beach season, Mizrahi opened LBK Grill as a fast-casual kosher restaurant option in the Wave Resort, a hotel with options for Shabbat-observant guests. LBK Grill’s menu, under hashgacha of the Vaad of the Jersey Shore, features family-friendly burgers, fries, nachos and sandwiches, making Long Branch a welcoming option for kosher-keeping families looking to spend a day at the beach.

Salt, which will feature an extensive wine list and oceanfront eat-in dining, is scheduled to open for the 2021 beach season.

This new phase of Pier Village retail will also offer diverse lifestyle amenities and will be geared toward the residents of the shore, providing a combination of local and national brands.