July 21, 2024
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NJ-Israel Commission Launches First-Ever Promotional Video

(Courtesy of NJ-Israel Commission) The New Jersey-Israel Commission has launched a first-ever promotional video that is now available on EL AL Airlines. It highlights the special and growing relationship between the State of New Jersey and the State of Israel, while introducing passengers to the Garden State.

EL AL, Israel’s national airline, operates multiple nonstop flights six days per week between Newark Liberty International Airport and Tel Aviv’s Ben Gurion International Airport as a bridge deepening the closeness of the Garden State and the Holy Land.

Passengers can watch the video through the inflight entertainment system on any of the 15 EL AL 787 “Dreamliner” aircraft in their fleet, which provide service for 44 weekly flights from the United States.

New Jersey Secretary of State Tahesha Way, whose portfolio includes New Jersey-Israel Commission and the New Jersey Division of Travel and Tourism, narrates the video, which showcases many of the state’s tourism attractions as well as the friendship and growing business ties connecting the two regions.

Last year the New Jersey-Israel Commission reported that the State’s annual bilateral trade with Israel increased by over 16% to $1.55 billion. Since 2018, Israeli foreign direct investment quadrupled and led to the creation of over 1,100 new jobs in New Jersey. These ever-strengthening economic links between New Jersey and Israel, as well as the closeness of the communities, reflect the importance of the Newark – Tel Aviv air route, which has maintained strong demand.

The New Jersey-Israel Commission, through its mandate, focuses on tourism in addition to economic growth from Israel. As these relations develop and expand rapidly, the Commission will continue to collaborate with the New Jersey Division of Travel and Tourism and partners such as EL AL, to showcase the state and welcome Israeli travelers.

“I applaud this initiative, which symbolizes the special friendship between New Jersey and the people of Israel,” said New Jersey Secretary of State Tahesha Way. “As passengers travel on EL AL between the United States and Israel, they will be reminded not only of the wonderful possibilities a visit to New Jersey offers them, but the incredible value we place on the enduring partnership we share with Israel.”

“EL AL’s nonstop service between Newark and Tel Aviv is a key and valued route in our global network of operations” said Marc Cavaliere, Senior Vice President for the Americas, EL AL Airlines. “Today and always we celebrate the special relationship between New Jersey and Israel as EL AL remains dedicated to connecting the people, businesses, and ideas between our communities.”

“Thanks to the cooperation with EL AL Airlines, we are celebrating yet another milestone in our state’s bilateral relationship as it literally reaches new heights,” said Karin Elkis, Co-Chair of the New Jersey-Israel Commission. “As Israel approaches its 75th anniversary, this video is more important than ever in fulfilling our mission of strengthening New Jersey-Israel relations both on the ground and in the air.”

“Economic growth between New Jersey and Israel also includes driving travel and tourism which is an important industry in our state,” said Mark S. Levenson, Co-Chair of the New Jersey-Israel Commission. “This partnership reflects our commitment to welcoming Israelis, and all travelers to New Jersey, by embracing them with open arms.”

“With the launch of this new video, New Jersey and Israel have never felt closer despite the distance between them,” said Andrew H Gross, Executive Director of the New Jersey-Israel Commission. “As our economies and communities become ever more connected, New Jersey will always remain an inviting and attractive destination for our friends in Israel, through innovative outreach and an extended hand.”

“New Jersey is ready to welcome travelers across the United States and internationally, including from the State of Israel,” said Jeffrey Vasser, Executive Director of the New Jersey Division of Tourism and Travel. “We are proud to support this wonderful initiative, which shows the beauty of the Garden State and demonstrates the importance of New Jersey-bound travel and tourism from Israel.”

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