It was March of 2020 when professional photographer Avi Surkis became the first member of his family to come down with COVID-19. With his camera equipment and computer in tow, Surkis isolated himself in his room for two weeks, not daring to venture out. Wanting to use his time wisely and to his best advantage, he decided to take some online courses in photography to further expand his knowledge and hone his expertise. By the time his two weeks of isolation had come to an end, Surkis had discovered a whole new approach to his craft and decided in which direction he was going to take it.
He contacted a friend who worked at a real estate company and asked if he would let him have a shot at photographing one of their properties. The friend took a chance and gave Surkis an opportunity to showcase a new listing that had just come into the company. Surkis’ images did not disappoint. The company compared his pictures to ones that had been taken by their regular photographer and it was unanimously agreed that Surkis’ pictures were far superior.
Thus, PIXMIX was born and Surkis immediately began photographing properties and building up a vast roster of clients who have come to rely on his skills and expertise for producing high-quality photographs and media for all their interior and exterior projects.
PIXMIX offers a variety of photography and media services, including aerial photography utilizing drone technology, 3-D tours that can showcase floor plans, and high-quality videos using state of the art equipment. His clients also have access to an impressive array of services for social media purposes, from creating videos showcasing their latest status via WhatsApp to highlighting their current projects on Instagram with cool effects. Surkis caters to a variety of businesses and industries, from real estate developers to interior designers, flooring companies and custom kitchen businesses, personally overseeing every single detail of a shoot.
But it’s not just PIXMIX’s reputation for high-quality work that has clients flocking to them. It’s the rapport that the company establishes with clients that keeps them coming back.
“We build relationships with our clients. They know that they can always just send me a WhatsApp message and everything will get done for them,” Surkis said.
Indeed, when he first meets with new clients, Surkis discusses with them exactly what they do so that by the time he starts photographing for them, he already fully understands their needs and their business models.
“I know exactly what to focus on for them, whether they want to emphasize certain details on porcelain tiles, or highlight the intricacies of high-end construction details,” he said.
Priding himself on the care and attention he gives to his clients, Surkis treats each customer uniquely according to their individual needs.
“Maybe one of those customers needs more help staging. Some prefer that their images are edited in a certain way. Everybody has a different branding, a different goal and different things they like,” he said.
By Jewish Link Staff