February 23, 2024
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ScarJo Defends SodaStream

(JNS.org) Jewish-American actress Scarlett Johansson has come under fire from human rights groups for serving as spokesperson for Israeli carbonated beverage company SodaStream.

Oxfam International, a human rights group that Johansson is involved with, took issue with her deal.

“Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law,” the group said. As a result, Johansson has sundered her former relationship with Oxfam.

SodaStream has long been the target of pro-Palestinian groups for operating a factory in Ma’ale Adumim, which is across the Green Line east of Jerusalem. But at its facility in Ma’ale Adumim, the company employs hundreds of Palestinian workers and includes an on-site mosque. Also, the city is expected to be incorporated into Israel in any peace deal with the Palestinians.

“While I never intended on being the face of any social or political movement as part of my affiliation with SodaStream, given the amount of noise surrounding that decision, I’d like to clear the air.  I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is committed to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day.

“I stand behind the SodaStream product and am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two-state solution in the near future.

Johansson appeared in SodaStream’s $4 million Super Bowl ad.

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