On March 26, La’Aretz Foundation hosted an art exhibition at the Eden Gallery in Soho. The exhibit, entitled “The Women Behind the Reserves Project,” was in honor of the Israeli women of IDF Air Force’s Unit 669, who have shown extraordinary courage and strength, both on the battlefield and on the home front.
Following the devastating events of October 7, Unit 669, the Israel Air Force’s tactical rescue unit, has 350 reserve soldiers, including 60 women, serving in the Israel-Hamas war. La’Aretz recognizes the unique challenges faced by these families. The foundation provides direct grants to these families, aiming to alleviate the unexpected financial burdens that may arise due to a parent’s deployment. By focusing on both the women reservists in active duty and the women behind the reserves managing households, the foundation aims to make a meaningful impact during this difficult period.
The exhibition featured the work of Israeli photojournalist Maya Meshel, whose images unveil the complexity of female experiences in times of war. The photos on display narrate stories of loss, courage and survival, from a soldier’s funeral to the resilience within devastated homes.
Meshel’s work offers a macro view of war’s toll on families, showcasing moments of personal sacrifice and the collective strength of women facing adversity. The exhibition centers on the human aspects of individuals profoundly affected by the October 7 war, with a focus on women, from families impacted by the attack to mothers of hostages held in Gaza and women soldiers, as well. Mechel’s lens also highlights those who lost their loved ones in the war.
At the event, Dr. “RS,” a reserve combat physician from Unit 669, shared her experiences from the frontlines, emphasizing the crucial role women play in the context of war. In addition, there was a panel discussion moderated by Neria Kraus, Israeli News Channel 13’s U.S. correspondent. The panel included journalist, host and owner of Yediot Aharonot Judy Shalom Nir-Mozes, and the retired Israeli professional tennis player Shahar Pe’er. Both women expressed their frustrations and sadness that the international community did not speak out on the atrocities perpetrated against Israeli women on October 7.
La’Aretz Foundation’s founder Shelly Harel-Pitman explained: “By spotlighting the dual roles of women, those serving on the front lines and those steering the home front, we aim to underscore the multifaceted impact of war and the resilience it engenders. This focus allows us to extend a hand in a manner that truly resonates, making a significant difference in the lives of those who bear the weight of this period. Through art and solidarity, we’re not just telling their stories, we’re actively participating in their journey toward recovery.”
Harel-Pitman continued: “After viewing [Meshel’s] compelling visual narratives that so vividly capture the essence of strength and resilience among Israeli women and families, I knew we had to collaborate. … Her passion for the subjects and her dedication to bringing their stories to the forefront aligned perfectly with our goals. It was this shared commitment to making a meaningful impact that brought us together for this event.
“The response has been overwhelmingly heartening. Through our foundation, we’ve had the privilege to connect directly with the women and families we support, and their feedback underscores the tangible difference our efforts make in their lives. … It’s a powerful reminder that behind every initiative, there’s a human face, a story of struggle, and a spirit of unyielding courage. These interactions not only motivate us to continue our work but also to expand our reach, ensuring that no call for help goes unanswered.”
La’Aretz Foundation addresses the challenges faced by Israel’s citizens. Their stated approach emphasizes direct support, minimizing bureaucracy, and ensuring donors witness the impact of their contributions. Through various projects, from direct financial aid for families in need to scholarships for reserve soldiers and aliyah assistance, the foundation strives to enhance the resilience of Israel as a home for its people. To learn more about the foundation visit www.laaretz.org.
