May 19, 2024
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May 19, 2024
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Linking Northern and Central NJ, Bronx, Manhattan, Westchester and CT

Bleier Sisters Start Innovative Mask Chain Business

Noa Bleier, age 7 and a rising second grader, realized the significance of social distancing at the beginning of the COVID-19 pandemic through the examples being set by her parents and grandparents. Together with her older sisters, Aela and Molly, Noa spearheaded what has become an almost-full-time family business: They are making beaded chains to enable people to always have their masks on hand. At the same time, the girls are learning what it means to run a business; they take orders, buy supplies, do bookkeeping and always keep their customers satisfied and happy.

Noa has a great sense of color and design and even during the past weeks while her sisters were at camp she was busy creating new options for their customers.

Once their grandfather walked the halls of the hospital where he practices wearing his mask attached to his arty chain, he became a walking advertisement for what his granddaughters were doing, and staff at the hospital began to place orders. As Daniele, the girls’ mother, shared, each time a gardener, mailman or store keeper noticed her chain they would ask where they could get one. And orders began to pour in.

Noa and her sisters, all students at Moriah, always loved to craft, and this has given them the opportunity to turn their passion into a successful business. One of their best sellers is the chain that has a person’s name spelled out in the bead design.

The chains range in price from $10 to $15, and those for children are $5, with a portion of all sales going to tzedakah. Place your orders by contacting [email protected].

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