Houston—ABC News reports Glenn Beck attacked New York City Mayor Michael Bloomberg, and depicting the mayor giving what appears to be a Nazi salute at the recent National Rifle Association’s convention in Houston.

Abe Foxman, head of the Anti-Defamation League, said, “Glenn Beck, the keynote speaker at the NRA’s annual convention, trivializes the Holocaust when he compares New York City Mayor Michael Bloomberg to Adolf Hitler.”

Bloomberg who wants stricter gun rules and background checks, is the NRA’s latest target. During his two-hour keynote speech, Beck slammed Bloomberg for his campaigns to limit the size of sugary drinks, salt intake, curb tobacco displays and gun control.

“I’ve come up with a new advertisement for New York. We all know ‘I heart New York.’ I’d like to show you my new advertisement for it, new slogan… ‘You will love New York!’” Beck said. And with that he unveiled a massive new logo for New York City to the thousands in attendance. It showed Bloomberg giving what appeared to be a Nazi salute with a Nazi armband on his sleeve.

Said Foxman, “This is yet another example of the increasingly loose use of Holocaust-era imagery to denigrate one’s opponents. No matter how heated an issue becomes, such provocative comparisons are always inappropriate and unacceptable.”