(JNS) American rapper Snoop Dogg is the new brand ambassador of Israeli start-up Seedo, which makes an automated device for home-growing marijuana, the company said in a statement.

The American rapper said in a statement posted on Seedo’s website, “Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I’m all the way down with. Seedo creates cost savings and the opportunity for all people to benefit from agricultural technologies.”

The Seedo Automated Home Grow Device, which looks something like a mini-fridge, is an airtight, automated system complete with an internal HD camera enabling you to check up on your plants’ progress from your phone via a special app, without ever opening the machine’s door. Seedo uses artificial intelligence to analyze your plant’s development, and then takes automated actions to optimize growing parameters. And it works with more than just marijuana. According to Seedo, its technology provides automated growing for home or commercial use and cuts costs without the use of pesticides.